Social Media Manager
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Job Description
Leading social media strategy for Rentokil Terminix, a global pest control and services company. Driving brand growth, engagement, influencer partnerships, and customer acquisition.
Responsibilities:
- Create, execute, and own social media channels for all Rentokil Terminix brands
- Align with internal stakeholders and marketing goals to increase engagement, reach, and customer acquisition through paid and organic efforts
- Manage content plans with internal and external colleagues
- Develop content generation strategies that positively impact revenue
- Support broader digital marketing strategy with engaging and relevant content
- Monitor market trends and adapt social strategy to trending content and platforms
- Lead a team of marketing specialists to support strategies and achieve growth goals
- Meet or exceed social media growth targets, including impressions, following, and engagement
- Develop and implement paid and non-paid social media initiatives to attract new and prospective customers
- Monitor algorithm and platform changes across Facebook, LinkedIn, Twitter, Instagram, TikTok, and other major social networks
- Utilize social platforms for employee engagement and brand ambassador programs
- Identify, vet, and manage social media influencers and external brand partners
- Conduct A/B testing and optimize paid social media creative to improve performance and customer acquisition
- Lead social listening strategy and escalate issues to appropriate stakeholders
- Represent company brand voice professionally across social media platforms
- Deliver performance, placement/partnership flight calendar, opportunity evaluation, and integrated channel reporting
- Manage social media management platforms such as HootSuite and Sprout Social
- Develop direct reports and build own leadership skills
Requirements:
- Minimum of 5 years of successful experience managing social media to support brand growth, customer retention, and engagement goals
- History of making significant contributions to a marketing team vision and strategy
- Deep hands-on experience with multiple industry-leading social media platforms and tools
- Experience developing and managing successful social media influencer and brand ambassador campaigns
- Proven experience managing and forecasting a significant social media or marketing budget
- Experience with data-driven and consumer-centric marketing
- Strong project management and organization skills
- Good understanding of digital and social media marketing
- Strong communication and presentation skills
- Strong leadership ability and history of inspiring success in direct reports
- Strong knowledge of analytics, reporting, and data management tools
- Bachelor's Degree in Marketing, Communications, or related field
- Currently authorized to work in the United States on a full-time basis
- No sponsorship is available now or in the future
- Must work in a drug-free workplace
Benefits:
- Benefits start Day 1 for full-time colleagues
- Medical, Dental, Vision, Disability, and Life Insurance
- 401(k) retirement plan with company-matching contributions
- Vacation days and sick days
- Company-paid holidays and floating holidays
- Professional and personal growth opportunities
- Training and development programs
- Tuition reimbursement for full-time colleagues
- Health, safety, and flexibility prioritized
- Performance incentives may be offered
- Opportunities for career advancement and promotion from within
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