Social Media Manager
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Job Description
Social Media Manager developing strategies for social media platforms at RTI International. Overseeing brand presence, audience engagement, and thought leadership across various channels.
Responsibilities:
- Lead strategy, planning, and execution across social platforms to grow brand presence, audience engagement, and market visibility.
- Develop and evolve a data-informed social media strategy aligned with brand, growth, and audience priorities.
- Define channel roles (LinkedIn, X, Instagram, YouTube, etc.) and platform-specific approaches.
- Identify emerging trends, conversations, and opportunities to position the organization as a relevant voice.
- Translate campaigns, initiatives, and thought leadership into high-performing social content.
- Partner with content, brand, and marketing teams to ensure integrated messaging across channels.
- Build engaged online communities by fostering conversation and two-way interaction.
- Monitor and respond to audience engagement in alignment with brand voice and guidelines.
- Track performance metrics to assess reach, engagement, and contribution to broader marketing goals.
- Maintain a consistent, on-brand social presence across channels.
Requirements:
- Bachelor's Degree and 12 years of experience, Master's degree and 10 years of experience, or equivalent combination of education and experience
- 5+ years of experience in social media strategy, digital marketing, or brand communications
- Experience translating brand and campaign strategy into social-first content
- Proven ability to grow audience engagement and visibility on major platforms
- Strong understanding of platform analytics and performance optimization
- Excellent writing skills and ability to adapt tone for different audiences
- Excellent knowledge of MS Word, Outlook, PowerPoint, Excel
- Ability to prioritize multiple tasks
- Ability to work well with others
- Attention to detail and accuracy
Benefits:
- Health insurance
- 401(k) matching
- Paid parental leave for all parents
- Financial assistance with adoption expenses or infertility treatments
- Financial reimbursement for education and developmental opportunities
- Employee assistance program
- Generous paid time off
- Bonus opportunities
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