Specialty Care Patient Engagement Director
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Job Description
Pfizer director translating specialty-care patient engagement strategy into compliant GTM plans, targeting models, and field execution. Driving launches, analytics, governance, and cross-functional enablement.
Responsibilities:
- Translate Patient Engagement and brand strategy into actionable go-to-market plans
- Build plans to launch, evolve, or accelerate Patient Engagement programs and capabilities
- Tailor GTM frameworks across pre-launch, launch, growth, and maturity phases
- Develop and maintain SOPs, call guides, guardrails, training materials, and patient education collateral
- Represent Patient Engagement in Review Committee/MLR processes
- Submit resources for Review Committee review and support efficient approval
- Partner with Legal and Compliance on permissions, approvals, and documentation
- Load, tag, maintain, and ensure availability of approved resources across content and resource platforms
- Develop customer/account and patient population targeting models
- Build and maintain segmentation and tiering criteria
- Lead territory mapping, workload analysis, and alignment recommendations
- Design territory alignment, call planning, and multichannel engagement models
- Monitor field force effectiveness and equip patient-facing teams with approved tools and materials
- Improve coordination among Patient Engagement, Sales, KADs, Medical, Access and Reimbursement, and other customer-facing teams
- Support Year Beginning, Mid-Year, and POA meeting planning
- Define KPIs, metrics, reporting dashboards, field technology, and related tools
- Shape dashboard and reporting requirements for targeting effectiveness, channel performance, and program productivity
- Deliver performance insights and recommend strategy or execution adjustments
- Translate execution data into strategic narratives for leadership and brand marketing
- Develop team competencies and equip leaders to coach against them
- Serve as liaison across Marketing, Sales, Patient Solutions, Medical, Legal, Compliance, Digital, and other functions
- Create internal training resources and support tactical-plan pull-through
- Support training and enablement for Patient Engagement field teams
- Maintain Patient Engagement scope and guiding principles
Requirements:
- 8+ years of combined pharmaceutical experience across consumer marketing, operations, and strategy
- Demonstrated track record of leadership and high performance
- Experience leading others in a matrix organization
- Ability to manage direct and indirect reports with authority
- Ability to influence key stakeholders internally and externally
- Proven executive communication skills and leadership qualities
- Effective planning, prioritization, and organizational project skills
- Strong project management skills and ability to deliver multiple short-term and long-term projects simultaneously
- Track record of leading and managing complex programs and teams
- Strong strategic skills, including identifying and addressing major strategic challenges
- Ability to balance short-term needs with long-term vision
- Strong interpersonal skills
- Excellent written, verbal communication, and presentation skills
- Good judgment and high ethics
- Candidates must be authorized to be employed in the U.S. by any employer
- Permanent work authorization in the United States is required
- U.S. work visa sponsorship is not available now or in the future
- 25% travel
Benefits:
- Global Performance Plan with a bonus target of 20.0% of base salary
- Share-based long-term incentive program
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation, holiday and personal days
- Paid caregiver/parental and medical leave
- Medical, prescription drug, dental and vision coverage
- Relocation assistance may be available based on business needs and/or eligibility
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