Director, Thought Leader Engagement
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Job Description
Thought Leader Engagement Director leading KOL strategy and peer-to-peer marketing for PharmaEssentia’s hematology/oncology biologics. Gathering insights and driving brand engagement across U.S. HCP audiences.
Responsibilities:
- Lead the Thought Leader Liaison team
- Identify, cultivate, and manage relationships with key HCP partners, KOLs, and influential Hematology/Oncology individuals in the US
- Develop and implement strategy for the Thought Leader Liaison team
- Research, evaluate, recruit, and engage relevant Key Opinion Leaders
- Establish and maintain authentic KOL relationships through regular communication
- Tailor collaboration strategies to KOL needs, interests, and audience demographics
- Provide KOLs with information, demo samples, or materials for content evaluation and creation
- Collaborate with Sales to strengthen HCP relationships with PharmaEssentia
- Lead insight gathering through individual engagements, small-group meetings, advisory boards, and steering committees
- Monitor competitive landscape, treatment protocols, and market trends; report findings and recommend actions
- Provide strategic and tactical input for brand planning, resource allocation, and long-term Marketing planning
- Support and manage commercial advisory boards and steering committees
- Develop targeted peer-to-peer marketing materials and messaging
- Review peer-to-peer content for alignment with brand guidelines and messaging
- Provide input for Speaker Bureau development and training
- Manage KOLs for internal meetings and external events
- Track KPIs including reach, engagement, conversions, and brand mentions across peer-to-peer campaigns
- Monitor campaign progress, optimize results, analyze data, and prepare stakeholder reports
- Manage the Thought Leader Engagement budget
Requirements:
- BS/BA or equivalent required, preferably in Marketing, Science, Business Administration or other similar degree
- MBA or other advanced degree preferred
- Minimum 10+ years pharmaceutical sales and/or marketing experience
- Hematology/Oncology experience required
- Prior supervisory experience
- Strong scientific and business acumen
- Excellent communication and interpersonal skills
- Analytical skills to evaluate campaign performance and identify trends
- Creative thinking to develop engaging P2P collaboration concepts
- Knowledge of industry trends and target audience demographics
- Strong strategic and tactical planning, project management, communication, and organization skills
- Understanding of compliance environment in pharmaceutical promotions
- Flexibility to travel 50-70% of the time, including evenings and weekends
- Must live within assigned geography, near a major airport
Benefits:
- Comprehensive medical coverage
- Dental and vision coverage
- Generous paid time-off
- 401(k) retirement plan with competitive company match
- Medical & Dependent Care Flexible Spending Account
- Up to $150 monthly cell phone reimbursement
- Employee Assistance Program
- Competitive benefits package
- Short-term and long-term incentives
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