Team Lead – HubSpot CRM Consultant

Posted 1hrs ago

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Job Description

(Team Lead/Senior) CRM Consultant at MAI Marketing Automation Intelligence, leading projects in marketing automation and optimizing customer journeys. Join a dynamic agency focusing on digital transformation.

Responsibilities:

  • Design, management and implementation of marketing automation measures in HubSpot and other tools.
  • Responsibility for building, developing and optimizing complex customer journeys and campaign structures.
  • Planning and leading marketing automation projects – from concept to execution.
  • Leading and growing a small team.
  • Structuring, prioritizing and coordinating tasks and requirements across multiple projects.
  • Developing and implementing segmentation strategies and data-driven automation logic.
  • Ensuring high quality standards through testing, monitoring and continuous optimization.
  • Managing and further developing CRM data structures and ensuring clean data processes.
  • Close collaboration with cross-functional teams and advising internal and external stakeholders.
  • Documenting, standardizing and improving processes and best practices.
  • Analyzing campaign performance and deriving concrete optimization measures.

Requirements:

  • Several years of hands-on experience in CRM, marketing automation or email marketing.
  • Strong experience with HubSpot; other platforms such as Salesforce, Braze or Brevo are a plus.
  • Solid understanding of data-driven marketing, CRM structures and complex process logic.
  • Strong organizational skills and experience in project management.
  • High quality standards and a very careful, structured way of working.
  • Proactive, self-directed work style with the drive to advance topics and find solutions.
  • Quick grasp and ability to efficiently familiarize yourself with new topics and tools.
  • Comfortable handling complex requirements and multiple concurrent projects.
  • Basic technical understanding (e.g., APIs, system integrations) is an advantage.
  • Team player with strong communication skills and a confident presence when dealing with stakeholders.
  • Fluent German language skills, both written and spoken (C2 level); good English is a plus.

Benefits:

  • Flexibility in your working day – so you can balance work and personal life.
  • Individual training opportunities as well as regular participation in conferences and industry events.
  • Modern equipment, hardware and software.
  • Fresh fruit and latte macchiato, espresso, cola or juice for everyone.
  • Fully equipped kitchen, often used for communal cooking.
  • Option to charge an electric car at one of the employee parking spaces.