VIP CRM Lead
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Job Description
VIP CRM Lead developing customer communication journeys and engagement strategy. Coordinating analytics, operations, product, and regional teams for RISK’s international iGaming business.
Responsibilities:
- Develop and implement the VIP CRM strategy at the brand level
- Build and execute a VIP communications coverage plan across key segments and customer scenarios
- Oversee and develop CRM journeys across all regions
- Track CRM communication effectiveness and customer scenario performance
- Analyze key metrics with analysts and align results across regions
- Identify underperforming journeys and initiate changes to improve effectiveness
- Ensure a unified approach to VIP CRM processes and standards across regions
- Share successful cases and best practices between regional teams
- Source, analyze, and implement best market solutions and practices in VIP CRM
- Test and scale effective CRM mechanics across regions
- Coordinate with VIP Operations, Analytics, Product, and other teams to deliver CRM initiatives
Requirements:
- Experience or qualifications for VIP CRM leadership are not explicitly stated in the posting
Benefits:
- Children Allowance
- Mental Health Support
- Sport Activities
- Language Courses
- Automotive Services
- Veterinary Services
- Home Office Setup Assistance
- Dental Services
- Books and Stationery
- Training Compensation
- Massage
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