VIP CRM Team Lead
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Job Description
VIP CRM Team Lead managing segmentation, promotions, and retention for RISK, an international iGaming company. Leading CRM workflows and data-driven initiatives for high-value players.
Responsibilities:
- Manage the VIP CRM team, including task allocation, priorities, and day-to-day workflow
- Build and develop the VIP customer lifecycle across communication, promo, reactivation, and pre-VIP activities
- Create promo plans and coordinate their execution within the team
- Develop VIP segmentation and approaches for different player groups
- Track CRM and financial metrics on a weekly and monthly basis and use them to decide which activities to scale, adjust, or stop
- Review and improve existing CRM processes and team workflows
- Coordinate CRM initiatives with Product, VIP Support, Content, Casino, and other teams
- Research competitors and propose new CRM and VIP initiatives
Requirements:
- 2–3+ years of CRM experience in iGaming
- Previous experience managing a CRM or related team
- Strong understanding of lifecycle communication, segmentation, retention, and promo mechanics
- Experience working with CRM and financial metrics and using data to make business decisions
- Ability to create and evaluate promo plans based on performance data
- Strong understanding of customer lifecycle and how CRM activities impact product metrics
- Experience working with CRM platforms and established CRM processes
- Ability to independently identify process gaps, propose improvements, and drive implementation
- Experience working cross-functionally with Product and other business teams
- Intermediate English
- Experience working with VIP audiences, including deeper segmentation, personalized communication, and high-value players (plus)
Benefits:
- Children Allowance
- Mental Health Support
- Sport Activities
- Language Courses
- Automotive Services
- Veterinary Services
- Home Office Setup Assistance
- Dental Services
- Books and Stationery
- Training Compensation
- Massage
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