VP of Finance
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Job Description
VP of Finance leading financial function in high-growth consumer business. Partnering with CEO to drive business strategy and execution.
Responsibilities:
- Own the monthly close process to ensure books are accurate, complete, and closed on time
- Manage and optimize the bookkeeping/accounting team (hire, train, restructure as needed)
- Ensure accurate expense categorization and clean general ledger structure
- Maintain accurate multi-location (four-wall) P&Ls
- Oversee proper revenue recognition across services, packages, promotions, and gift cards
- Deliver audit-ready, pristine financials at all times
- Implement strong internal controls, approval workflows, and audit processes
- Build and scale finance and accounting processes, including:
- Accounts payable systems (e.g., Bill.com or equivalent)
- Vendor management and invoice verification workflows
- Employee expense tracking systems (e.g., Ramp or equivalent)
- Design and implement processes for medical and retail inventory:
- Purchasing controls and invoice validation
- Inventory tracking and usage accounting
- Shrinkage identification and reporting
- Standardize financial processes across all locations
- Evaluate and implement best-in-class finance tech stack (ERP, AP, expense, inventory systems)
- Own cash flow forecasting and liquidity management
- Lead refinancing efforts for existing debt (including SBA loans)
- Evaluate and secure equipment financing options
- Support capital allocation decisions across the business
- Build and manage lender, banking, and financing relationships
- Own monthly reporting, variance analysis, and performance insights vs. plan
- Identify risks, opportunities, and key performance drivers
- Build and maintain the company’s financial model and forecasts
- Lead annual budgeting and planning process
- Maintain and evolve margin models to guide pricing, promotions, and investment decisions
- Analyze ROI across growth initiatives, new locations, and service lines
- Support prioritization of strategic initiatives
- Partner directly with the CEO and Head of Operations as a core strategic thought partner
- Develop KPI dashboards and reporting frameworks for leadership visibility
- Build financial transparency and accountability at the location level
- Develop and manage dashboards for location managers and providers
- Partner with operators to track and improve revenue, labor, and cost performance
- Help set and track individual and team-level financial goals
- Drive adoption of performance metrics across the organization
- Train non-financial leaders to understand and act on financial data
- Design and implement scalable, transparent compensation structures
- Tiered incentive plans for providers and managers
- Ensuring compensation plans are equitable, motivating, and performance-driven
- Support annual goal-setting and performance tracking processes
- Help design and model employee equity or profit participation programs
- Continuously evaluate and refine comp structures based on performance data and retention outcomes
- Act as a leader for complex, cross-functional, and ambiguous projects as they arise (doesn’t have to be within the finance scope)
- Drive high-impact initiatives from concept through execution
- Partner across teams to ensure alignment and delivery
- Bring a highly operational mindset with the ability to move from analysis to execution quickly
- Serve as a “force multiplier” for the leadership team on priority initiatives.
Requirements:
- 10–15 years of total professional experience in finance, accounting, or related fields
- 2–4+ years in investment banking or highly quantitative consulting required
- 5+ years of operating experience in strategic finance / FP&A roles within a high-growth, consumer business with a multi-location brick and mortar component (ideally pre-Series D or equivalent stage)
- Proven experience working in a scrappy, fast-paced environment with limited layers
- Strong financial modeling and analytical skills
- Deep understanding of accounting, close processes, and financial controls
- Experience with:
- Multi-location (four-wall) business models and unit economics
- Paid marketing finance (CAC, LTV, channel performance, budget setting)
- Inventory-based businesses (purchasing, usage tracking, shrinkage)
- Complex revenue recognition (packages, promotions, gift cards)
- Experience building forecasts across functions, including marketing and operations
- Experience building and managing teams
- Ability to operate both strategically and tactically
- Strong cross-functional collaboration skills
- High ownership mindset with ability to independently drive initiatives
- Preferred (Not Required): CPA designation
- Preferred (Not Required): Experience in medspa
- Preferred (Not Required): Experience supporting fundraising, investor reporting, or M&A processes.
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