Web Analyst – Web Data and Analytics
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Job Description
Web Analyst supporting web data and analytics to build systems for reporting and insights. Analyzing customer journeys to enhance decision-making processes for the financial platform.
Responsibilities:
- Build, analyze, and vocalize insights for Best Egg’s customer journeys across channels, products, and experiences.
- Create visualizations around various customer experiences across a variety of funnels, including where users convert, drop-off, and pain points in the customer journey.
- Build reports and dashboards for both ad-hoc questions/scenarios, as well as overarching business objectives, product measurement, and strategy.
- Tagging work within Segment to connect new destinations and enhance the capabilities of 1st and 3rd party data.
- Creation, maintenance, and ongoing efforts to build web data and analytics funnel reports in Mode to enhance the 360* view of the customer.
- Support the key stakeholder group key OKRs and directive project efforts, such as Marketing, Product, Data Science, Credit, Engineering, and Autonomous Systems.
- Measure, analyze, interpret and vocalize A/B testing efforts’ results by helping to analyze the successes, failures and overall performance of various funnel experiments.
- Help establish, build and report on marketing attribution, conversion, and LTV.
- Familiarize themselves and become experts in analytics tools like Tealium, FullStory, Amplitude, Mode, Snowflake, and more.
- Work with the Director of Digital Analytics to build and expand the Analytics Center of Excellence.
- Help establish analytics best-practices, including but not limited to analytics schema and taxonomy, governance, and audit and debugging processes
- Liaise with stakeholders from a variety of groups to help determine reporting metrics and KPI benchmarks for new product feature rollouts, funnel success metrics, and overall conversion and marketing KPIs
Requirements:
- 3-5 years of experience working with web analytics.
- Bachelor’s degree in Business Intelligence, Marketing Analytics, Statistics, Mathematics, or other quantitative major required; Master’s degree is a plus
- Some expertise and working knowledge of tag management (Tealium, GTM, Segment) is preferred but not required
- Basic, working knowledge of digital analytics tools such as Amplitude, Fullstory, Mixpanel, Google Analytics, Adobe Analytics, Heap, etc.
- Background or exposure to BI tools like Mode, Looker, Tableau, etc.
- Technical background – we are a technical team and Company and some level of technical background is highly desired
- SQL skills strongly preferred but not required
- Experience with BI and reporting tool such as Power BI, Tableau, Data Studio, etc. preferred but not required
- Team-first mentality, with an eagerness and willingness to help continue driving growth, as well as fixing problems
- Not afraid to make mistakes (we don’t punish for mistakes, we grow from them!)
- Ability to work effectively independently and as a team member
- Excellent written and verbal communication skills
Benefits:
- Pre-tax and post-tax retirement savings plans with a competitive company matching program
- Generous paid time-off plans including vacation, personal/sick time, paid short-- term and long-term disability leaves, paid parental leave, and paid company holidays
- Multiple health care plans to choose from, including dental and vision options
- Flexible Spending Plans for Health Care, Dependent Care, and Health Reimbursement Accounts
- Company-paid benefits such as life insurance, wellness platforms, employee assistance programs, and Health Advocate programs
- Other great discounted benefits include identity theft protection, pet insurance, fitness center reimbursements, and many more!
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