Adoption Strategy Director, K12
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Job Description
Adoption Strategy Director at Cengage Group, managing K-12 state adoptions with focus on data-driven strategies and market presence. Collaborating across teams to drive scalable growth and success in education sector.
Responsibilities:
- Lead planning and execution of state adoption initiatives, ensuring compliance with all regulations and timelines.
- Use data analytics and market intelligence to inform adoption strategies, prioritize opportunities, and allocate resources effectively.
- Work together with cross-functional groups (Sales, Marketing, Product, Operations) to provide adoption submissions and campaigns that fulfill state requirements.
- Maintain proactive communication with state education agencies and adoption committees to anticipate changes and requirements.
- Collect and analyze adoption-related data, including historical performance, competitor positioning, and state-specific requirements.
- Apply dashboards and reporting tools to monitor adoption progress and guide strategic decisions.
- Transform insights into effective plans that boost adoption success rates and hasten market penetration.
- Leverage AI strategically for decision making, content mapping, and rubric evaluations.
- Coordinate allocation of resources and manage budgets to improve return on investment on adoption campaigns.
- Ensure efficient use of financial and operational resources across state and open-territory initiatives.
- Identify high-potential districts in non-adoption states using data-driven segmentation and prioritization.
- Collaborate with Sales, Marketing, Sales Enablement, and Customer Success on scalable strategies and campaigns to increase engagement and adoption in open territories.
- Integrate digital curriculum solutions into adoption and open-territory strategies as a key differentiator.
- Leverage digital platforms to customize content to align with state-specific standards.
- Collaborate closely with Sales, Marketing, Product, and Operations teams to ensure alignment on priorities, messaging, and prioritization.
- Define and track important metrics such as adoption success rates, market share growth, and revenue performance.
Requirements:
- 5+ years in K-12 education or equivalent experience, educational publishing, or EdTech, with proven success in managing adoption processes
- Bachelor’s degree or equivalent experience required; master’s degree or equivalent experience in Education, Business, or related field preferred
- Experience managing budgets and optimizing prioritization for central initiatives
- Strong ability to interpret data, build insights, and apply them to strategic decisions
- Demonstrated success in leading cross-functional initiatives and building consensus among diverse teams
- Outstanding organizational skills with experience managing complex, multi-stakeholder projects under strict deadlines
- Ability to develop scalable strategies for diverse markets and evolving customer needs
- Strong written and verbal communication skills; ability to influence and build consensus among internal and external collaborators
- Ability to travel and be in-market for extended periods during adoption campaigns
Benefits:
- Comprehensive and rewarding Total Rewards package
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
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