AI Marketing and Content Internship
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Job Description
AI-Marketing-Praktikum bei Schweizer EdTech-Startup für Kinder- und Jugendbildung. Erstellung von Content, Kampagnen, SEO- und KPI-Analysen mit Claude.
Responsibilities:
- Plan, execute, and analyze cross-channel marketing campaigns, including social media, email marketing, and search
- Create audience-focused copy, images, and short videos for various channels
- Manage social media profiles and engage with the community
- Increase reach among parents and prospective tutors
- Support search engine optimization for the website
- Create relevant content for the corporate blog
- Conduct market and competitor analyses and identify trends
- Develop new marketing ideas based on analyses and trends
- Analyze marketing KPIs and prepare reports
- Support digital events, information webinars, and online workshops
- Digitize and optimize marketing processes
- Use Claude for research, content creation, campaign planning, analyses, and process optimization
- Develop effective prompts and efficient AI-assisted workflows
- Contribute your own perspectives and ideas in meetings
- Collaborate as a full-fledged member of a small, ambitious team
Requirements:
- Excellent German language skills and strong written and verbal communication skills
- Background in business, marketing, psychology, education management, education, or a comparable field
- Availability to start a full-time internship immediately, working 42 hours per week
- Standard internship duration of 3 months; up to 6 months may be possible for mandatory internships
- Independent, structured, and reliable approach to work
- Willingness to take on responsibility
- Strong communication and interpersonal skills
- Ability to work effectively in a team
- Excellent organizational skills and the ability to manage multiple tasks
- Interest in education, marketing, processes, and digital business models
- A flair for creative ideas and the drive to implement them consistently
- At least initial practical experience with Claude or advanced proficiency with ChatGPT
- Willingness to learn quickly, experiment, and continue developing
Benefits:
- Unique startup experience with opportunities for professional and personal development
- Meaningful work with an ambitious educational vision
- Flat hierarchies and an informal, first-name culture
- Flexible work-from-home options
- Trust-based working hours
- Employment reference upon successful completion of the placement
- Motivated, young team
- Team events
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