Analytic Consultant, Marketing Analytics
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Job Description
Analytic Consultant handling analytical initiatives for clients at Concentrix. Leading data-driven insights and marketing strategy recommendations to solve business problems for client engagements.
Responsibilities:
- Develop analytical solutions that address client needs on an ongoing basis
- Serve as the subject matter expert on analytical solutions and data specifications when working with the client and Concentrix business units
- Execute quantitative analyses, predictive modeling, customer segmentation, experimental design, and detailed reporting to translate data into actionable insights
- Utilize the results of analysis to recommend ongoing, iterative corrections and improvements to marketing programs and campaigns
- Organize and analyze relevant data from multiple sources to identify trends, patterns, and exceptions and quickly develop hypotheses for further investigation and action
- Design and execute testing and measurement plans to improve campaign performance and achieve quantitative business objectives
- Understand the client’s analytical needs and make recommendations in a way that is easy to digest and comprehend
- Work closely with the Program Management & IT teams to deep dive into the data architecture, provide impactful insights and understanding of customer behavior, and optimize marketing programs within our client engagements
- Other duties as assigned
Requirements:
- A Bachelor's degree in mathematics, statistics, economics, or similar related field is essential.
- A Graduate level degree in mathematics, statistics, economics, or a similar related field is preferred.
- Minimum of one to five years with directly related experience required.
- Strong analytical skills with a high capacity for simplifying advanced concepts.
- Must be comfortable developing presentations and working directly with the client.
- Minimum of 1+ years with SAS and MS Office Suite: Excel, Word, PowerPoint.
- Proficient with analytics concepts including the following: propensity modeling, lead scoring, data mining, correlations, random sampling, significance testing and experimental designs.
- Experience conducting statistical analysis.
- Understanding of B2C, as well as B2B, marketing concepts.
- Salesforce experience preferred.
- Dashboarding experience preferred including but not limited to Tableau, PowerBI, Domo, as well as digital marketing platforms.
- Experience with SQL Server / Oracle / Snowflake preferred.
- Ability to travel 5% or potentially more.
Benefits:
- medical, dental, and vision insurance
- comprehensive employee assistance program
- 401(k) retirement plan
- paid time off and holidays
- paid learning days
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