Senior Segment Marketing Manager – Transformation
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Job Description
Senior Segment Marketing Manager overseeing marketing strategy for Mural’s Transformation segment. Leading product narratives, go-to-market strategies, and collaborating across teams for AI-driven design solutions.
Responsibilities:
- Define and evolve the positioning, messaging, and value narrative for the Transformation Leader.
- Partner with LUMA Product and Revenue Teams to shape Transformation offerings using market insight, customer feedback, and competitive intelligence.
- Translate products, services, and use cases into clear, customer-centric value that can be understood by net-new products, Mural’s install base, LUMA alumni and prospects, and internal Go-to-Market teams.
- Own go-to-market strategy for LUMA Products and Services, including joint sales motion with Mural Software products, from early validation through GA and iteration.
- Develop launch narratives, customer-facing assets, and internal enablement materials to support Sales, Customer Success, and Marketing.
- Partner closely with Segment Marketers to activate stories across audience-specific campaigns and lifecycle motions.
- Collaborate with Content Marketing, Demand Generation, and Communication Teams to shape thought leadership, product storytelling, and top-of-funnel narratives related to Human-Centered Design and AI Transformation.
- Serve as a trusted partner to Product, Sales, Lifecycle, and Marketing teams on Go-to-Market strategy, AI strategy and execution.
- Provide clarity and alignment across teams working on AI initiatives, balancing consistency with flexibility across segments and use cases.
- Track and analyze adoption, usage, and engagement to identify opportunities to improve value realization and inform future GTM strategy.
Requirements:
- 7+ years of experience in product marketing, product management, or adjacent roles within Consulting, Professional Services and/or B2B SAAS.
- Strong customer and market research skills, with the ability to translate insight into clear strategic direction.
- Experience scaling products and services that have identified product market-fit.
- Ability to collaborate deeply with Design and Product Teams, and credibility discussing human-centered design methodologies without needing to be hands-on technical.
- Proven storytelling and content instincts—able to shape narratives that work across thought leadership, campaigns, and product launches.
- Experience supporting or partnering with GTM teams, including Sales and Lifecycle, through messaging, enablement, and launch execution.
- Strong judgment, prioritization, and stakeholder management skills in fast-moving environments.
- LUMA or other Human-Centered Design Certification a plus.
Benefits:
- Equal Opportunity
- Accommodations for disabled individuals during application and interview process
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