Marketing Specialist – Virtual S.A.
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Job Description
Marketing Specialist managing K-12 campaigns for Gophermods, building processes and measuring performance to drive growth.
Responsibilities:
- Auditing and activating existing marketing assets (CRM, website, email list, social accounts)
- Managing and optimizing the marketing tech stack; identifying and implementing tools that work well together
- Building the foundation for a marketing department that will grow alongside the company
- Developing and refining K–12 buyer personas through research, interviews, and collaboration with sales/leadership
- Creating and managing a thought leadership content strategy that builds credibility and supports long sales cycles
- Planning and executing campaigns across email, content, social, SEO, and paid media.
- Supporting field marketing efforts: develop tradeshow and event strategy, prepare pre-event outreach, design lead capture and follow-up processes, and analyze post-event performance and ROI.
- Building and maintaining a measurement framework with clear KPIs and regular reporting to the CEO
- Tracking/reporting key metrics
- Partnering closely with the CEO and sales team to align marketing with business goals and revenue targets
Requirements:
- 3–6 years of hands-on marketing experience executing across content, email, social, events, and SEO.
- Proven ability to build measurement frameworks and make data-driven decisions using metrics like MQLs, MQL-to-SQL conversion, CAC, and ROAS.
- Experience developing buyer personas from direct research and interviews.
- Strong background driving tradeshows or events: strategy, materials creation, iteration based on feedback, and follow-up execution.
- Generalist SEO knowledge and comfort evaluating/implementing martech tools.
- Experience creating thought leadership content and campaigns.
- Excellent communication and stakeholder skills; confident presenting virtually and representing the brand.
- Builder mindset: proactive, organized, and comfortable owning strategy + execution in a lean, autonomous, fully remote environment.
- Preferred Background in K-12, edtech, or public sector marketing.
- Direct mail or offline campaign experience.
- Small-company or first-marketing-hire environment.
- Familiarity with Pipedrive.
Benefits:
- 14 PTO days + option for 2 additional weeks unpaid
- Performance incentives tied to MQL generation
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