ASO Manager
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Job Description
ASO Manager owning organic growth for SplitMetrics’ global mobile marketing agency clients. Managing keywords, metadata, creatives, experiments, and client performance reporting across app stores.
Responsibilities:
- Audit new client apps, size opportunities, and build ASO roadmaps using niche analysis, competitor research, and internal experiment data
- Build and maintain keyword sets for App Store and Google Play across client localizations and markets
- Write and iterate titles, subtitles, keyword fields, and descriptions adapted to regional search behavior
- Brief the in-house Design Studio on icons, screenshots, and app preview videos
- Design and evaluate A/B tests in Product Page Optimization, Google Play experiments, and SplitMetrics Optimize
- Own clients' organic growth end to end
- Lead monthly client calls and presentations explaining performance changes
- Manage day-to-day client communication through Slack
- Identify ASO patterns across apps and verticals in different markets
Requirements:
- 2+ years running ASO for live apps in different domains
- Hands-on experience with App Store Connect and Google Play Console
- Experience shipping metadata, setting up Custom Product Pages and In-App Events, and reading Store Listing reports
- Keyword research at scale across various markets
- A/B testing experience on at least one app store
- Daily use of an ASO tool such as App Radar, AppTweak, Sensor Tower, Asodesk, MobileAction, or similar
- English at B2 level or above
- Comfort with forecasting, KPI tracking, and transparently explaining increases and drops in installs
Benefits:
- Vacation and public holidays following your country's regulations
- Additional PTOs annually for personal rejuvenation
- Medical insurance or health care compensation
- Paid sick leave
- Top online/offline conferences and mobile industry events
- Internal courses for continuous professional development
- Micro-management-free and supportive management style
- Semi-annual performance review sessions
- New career opportunities through the internal mobility program
- Corporate online events and offline team retreats
- Collaboration between teams through shared OKRs
- Environment conducive to open dialogue and constructive feedback
- Flexible working schedule
- Remote-first working environment
- Coworking costs coverage program
- Office hubs in key locations
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