Associate Director, DTC Innovation – Digital Health
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Job Description
Associate Director of DTC Innovation & Digital Health at BeOne leading customer experience technologies for cancer patients. Collaborating with cross-functional teams to enhance patient navigation and engagement.
Responsibilities:
- Execute the strategy for BeOne’s next-generation customer experience technologies for individuals affected by CLL
- Produce and deliver content and tactics for a seamless, compliant, and personalized customer experience
- Partner with engineering, design, analytics, and marketing teams to deliver digital products that are data-informed and human-first
- Develop, refine, and deliver on-strategy content including web page content, E-mail content, social media content
- Lead team interactions with PRC for regulatory reviews
- Onboard and use new AI-based tools as necessary
- Use data, experimentation, and user research to identify friction points and build solutions
- Develop and manage analytics reporting for key performance indicators
Requirements:
- 8+ years of pharma marketing experience, including PRC submissions
- Proven ability to deliver products on-time, on-budget, and on-strategy
- Deep technical fluency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture.
- Demonstrated success using data and behavioral insights to drive product optimization.
- Excellent stakeholder management, cross-functional collaboration, and communication skills.
- Strong understanding of regulatory and privacy frameworks in healthcare and patient engagement.
- Expertise in AI-driven personalization, experimentation frameworks, and large-scale user engagement.
- Background in oncology, chronic disease management, or digital therapeutics a plus.
- Travel: 20%
Benefits:
- Medical
- Dental
- Vision
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness
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