Associate Director of Social Media – Temporary
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Job Description
Associate Director overseeing paid and organic social campaigns for TribalVision, a digital marketing agency. Guiding client strategy, campaign performance, and social media team delivery.
Responsibilities:
- Oversee a portfolio of client accounts and ensure social media strategies align with client objectives and broader marketing goals
- Develop and guide paid and organic social media strategies, including audience targeting, budget forecasting, content direction, platform recommendations, and campaign optimization
- Monitor campaign performance and recommend improvements to ROAS, CPA, engagement, audience growth, and lead generation
- Review campaign reporting, analytics, and performance insights to identify trends and opportunities
- Lead client-facing strategy discussions, presentations, performance reviews, and social media escalations
- Provide leadership and strategic guidance to social media team members
- Ensure team deliverables are accurate, efficient, and delivered on schedule
- Collaborate with Paid Search, Creative, Digital Marketing, and Client Services teams on integrated marketing initiatives
- Partner with the VP of Media Services on workload coordination, resource allocation, and departmental needs
- Maintain departmental processes, workflows, reporting standards, and best practices
- Stay current on social media trends, platform updates, AI-driven tools, and advertising innovations
- Support client growth opportunities and new business initiatives as needed
Requirements:
- 7+ years of paid and organic social media experience, preferably within a digital marketing or advertising agency
- Proven experience developing and executing social media strategies across B2B and B2C clients
- Strong experience managing paid social campaigns, with demonstrated success against ROAS, CPA, engagement, and lead generation goals
- Experience with budget forecasting, campaign analytics, performance reporting, and strategic optimization
- Deep understanding of social media platforms, audience development, advertising best practices, and campaign measurement
- Experience with Sprout Social, Hootsuite, and Meta Business Suite
- Strong understanding of integrated digital marketing strategies across social, search, display, and related channels
- Experience with HubSpot, Google Analytics, Looker Studio, and related reporting platforms is a plus
- Bachelor's degree preferred
- Ability to manage multiple client accounts, campaigns, deadlines, and competing priorities
- Ability to step into an established role with minimal day-to-day direction
- Candidates must be located in Massachusetts, Rhode Island, Connecticut, or Florida
Benefits:
- Work/life balance
- Career advancement opportunities
- Potential for extension or future permanent opportunity based on business needs
- Full-time temporary employment
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