Social Media Marketing, Video Content Repurposing Virtual Assistant
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Job Description
Remote part-time VA repurposing podcast and video content for an emotional wellbeing specialist. Managing social media, promoting books and online class, and guiding Instagram use.
Responsibilities:
- Review and organize existing podcast interviews, speaker appearances, and video content
- Identify compelling segments for short-form video repurposing
- Edit platform-appropriate clips with captions, subtitles, titles, and basic graphics
- Prepare video assets in suitable formats and dimensions
- Maintain an organized library of source files, edited videos, and published content
- Manage LinkedIn and Facebook presence and support Instagram publishing
- Develop content plans, calendars, and posting schedules
- Write captions, descriptions, calls to action, and hashtags
- Schedule and publish approved content
- Promote books and online class through social media content
- Connect content with product pages, purchase links, and class registration pages
- Monitor engagement, traffic, views, reach, link clicks, and audience growth
- Recommend practical marketing improvements and content adjustments
- Provide step-by-step Instagram and digital marketing guidance
- Track content production, publishing, and promotional activities
- Provide regular progress updates and summaries
- Communicate proactively, seek clarification, present ideas, submit content for approval, and incorporate feedback
Requirements:
- Experience in social media management and content creation
- Proficiency in short-form video editing and content repurposing
- Ability to identify engaging clips from longer podcast interviews or recordings
- Strong written English skills for captions, descriptions, calls to action, and professional communication
- Familiarity with LinkedIn, Facebook, and Instagram
- Understanding of content calendars, social media scheduling, and audience engagement
- Basic knowledge of digital marketing principles and promotional content
- Ability to connect social media content with product or class sales
- Strong organizational skills and attention to detail
- Ability to work independently while communicating proactively
- Willingness to explain tools, processes, and marketing recommendations to a client learning digital marketing
- Respect for confidentiality and responsible handling of client materials and account access
- Preferred: experience managing YouTube channels and preparing videos for YouTube
- Preferred: experience promoting books, online courses, coaching services, or educational products
- Preferred: familiarity with social media analytics and performance reporting
- Preferred: experience with content repurposing workflows and basic marketing funnels
- Preferred: familiarity with scheduling, editing, and graphic design tools
- Preferred: experience supporting speakers, authors, coaches, trainers, or personal brands
- Preferred: ability to develop content strategies balancing educational value, brand awareness, and sales objectives
Benefits:
- Flexible work schedule
- Minimum commitment of 10 hours per week
- Remote work arrangement
- Regular check-ins and clear progress updates
- Client-approved content publishing workflow
- Opportunity to work with content related to emotional wellbeing, coaching, speaking, books, and online education
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