Graphic Designer – Social Media
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Job Description
Graphic Designer creating social ads, organic content, and branded presentations for a digital brand in India. Optimizing creative for platform performance and supporting social media publishing.
Responsibilities:
- Design static and animated ads for Facebook, Instagram, TikTok, LinkedIn, and other platforms, optimized for each format and placement
- Create organic social content, including feed posts, carousels, Stories, Reels covers, and short-form video graphics
- Produce multiple ad variations for A/B testing and refine designs based on performance
- Uphold and evolve the visual brand across all social channels
- Build reusable templates for recurring content
- Use AI tools to speed up concepting, generate ad variations, and streamline production while keeping final work polished, original, and on-brand
- Schedule and publish posts using Meta Business Suite, Later, Buffer, or Hootsuite
- Help maintain the monthly content calendar with the marketing lead/owner
- Monitor comments and messages and flag items needing a response
- Review basic metrics such as engagement, click-through rate, and reach to inform future designs
- Partner with teams across the company to design presentations for clients, partners, leadership, and other stakeholders
- Turn rough drafts, outlines, and data into visually engaging slides, charts, and infographics
- Create and maintain branded presentation templates
- Support pitch decks, proposals, reports, and other client-facing materials as needed
Requirements:
- [2+] years of graphic design experience, with a strong focus on digital or social media work
- A portfolio that demonstrates strong design fundamentals and includes social media graphics or ads
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and/or Figma
- Canva experience is a plus
- A strong eye for layout, typography, color, and visual hierarchy, especially at small sizes and on mobile
- Understanding of platform-specific ad specs and design best practices
- Experience designing presentations in PowerPoint, Google Slides, or Keynote
- Proficiency with current AI tools for design and content creation (e.g., Adobe Firefly, Canva’s AI features, Midjourney, ChatGPT, Claude), and eagerness to keep up as new tools emerge
- Ability to work quickly, manage multiple projects and requests from different teams, and take feedback well
- Motion graphics or video editing skills (After Effects, Premiere Pro, CapCut) are nice to have
- Experience with Meta Ads Manager or other ad platforms is nice to have
- Familiarity with social media scheduling tools is nice to have
- Basic copywriting skills are nice to have
- Experience in [your industry] is nice to have
Benefits:
- Creative ownership over how our brand looks on social media
- [Benefits: health insurance, PTO, flexible schedule, remote work, etc.]
- [Any perks unique to your company]
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