Social Media Manager
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Job Description
Social Media Manager growing CLOC's legal operations association audience across LinkedIn, Instagram, Facebook, and TikTok. Driving registrations, enrollments, and membership through content, paid campaigns, and analytics.
Responsibilities:
- Own and execute CLOC's annual social media plan, with goals for follower growth, reach, and conversions
- Define the role of each social channel and adjust the mix based on performance
- Grow CLOC's LinkedIn following and test new formats on Instagram, Facebook, and TikTok
- Identify new audiences in legal operations and related fields and plan content to reach them
- Run advocacy programs for members, volunteers, speakers, and staff
- Plan and manage the social content calendar across events, education programs, research, and membership
- Write posts in CLOC's voice and brand standards
- Produce short-form video, carousels, and graphics
- Turn reports, blog posts, session recordings, and event moments into social content
- Lead onsite social coverage at CLOC's annual conference and major events
- Plan and manage paid LinkedIn campaigns to drive registrations, enrollments, and membership
- Manage paid social budgets and track cost per registration and cost per lead
- Test audiences, creative, and messaging and shift spend toward what performs
- Coordinate campaign timing and targeting with event marketing
- Oversee responses to comments, mentions, and direct messages
- Monitor conversations about legal operations, CLOC, and peer organizations
- Spot trends and plan content around them
- Set response guidelines and escalate issues requiring leadership attention
- Define social KPIs and track reach, follower growth, engagement rate, clicks, and conversions
- Connect social activity to registrations, enrollments, and membership using tracking links and CRM data
- Build monthly dashboards and share recommendations with Marketing leadership
- Provide social metrics for monthly Board reporting
- Benchmark CLOC's performance against peer associations
- Create social toolkits for speakers, sponsors, and partners
- Deliver sponsor social commitments and report results
- Coordinate cross-promotion with aligned associations and partners
- Maintain social guidelines, response templates, and account access
- Direct the social work of contractors and support staff
- Manage tasks and approvals in CLOC's project management system and marketing software
Requirements:
- Bachelor's degree
- At least four years of social media experience, including two or more managing social for a brand or organization
- Record of growing an audience on LinkedIn, with results you can share
- Experience running paid social campaigns on LinkedIn and Meta
- Experience producing short-form video
- Working knowledge of LinkedIn, Meta, and Google Analytics
- Experience with marketing enablement software like HubSpot
- Some travel required
- Association experience is a plus
- Legal industry experience is not required
Benefits:
- 5% 401k safe harbor contribution
- Eligibility for bonus compensation up to 10% of base
- Remote work arrangement
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