Senior Manager – Social Media
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Job Description
Senior social media leader growing Hard Rock Bet’s sportsbook and casino brands. Building organic strategy, leading social teams, and driving measurable acquisition, retention, and revenue.
Responsibilities:
- Set and own a comprehensive, multi-platform organic social-media strategy across all Hard Rock Bet channels
- Manage, coach, and develop Social Media Managers and Coordinators
- Set goals, provide feedback, build a culture of creativity and accountability, and maintain a coverage calendar
- Own measurement frameworks, KPIs, attribution models, and ROI dashboards connecting social efforts to growth, engagement, and revenue
- Present insights and recommendations to the VP, Brand Marketing and senior leadership
- Lead end-to-end content strategy and development for online casino and sports betting
- Optimize content using trend insights, audience sentiment, performance data, and cultural cues
- Establish best practices for real-time engagement, customer care, and reputation management
- Partner with Brand, Integrated Marketing, Influencer Marketing, Content, Creative, PR, Product, CRM, Performance Marketing, and Compliance teams
- Manage the organic social-media budget and oversee tools, agencies, and talent
- Monitor platform updates, emerging channels, sports-betting moments, and cultural trends
- Ensure content and channels comply with regulatory standards and community guidelines
Requirements:
- 7+ years of social-media marketing experience, including in the gaming industry
- 3+ years directly managing and developing a team of social media managers and/or coordinators in consumer-facing industries
- Documented success setting and scaling data-driven organic social strategies that deliver measurable lifts in acquisition, retention, and revenue for sportsbook and/or casino products
- Expertise in building and presenting attribution models, incrementality tests, and executive-level ROI dashboards
- Deep knowledge of major and emerging platforms, including TikTok, Instagram, YouTube, X, Threads, Twitch, Discord, and Snapchat
- Experience managing budgets, external agencies, and MarTech vendors with a proven ROI mindset
- Exceptional written and verbal communication skills
- Excellent project-management skills
- Strategic, proactive, collaborative, and solution-oriented mindset
- Passion for iGaming and sports betting
Benefits:
- Competitive pay and benefits
- Flexible vacation allowance
- Flexible work from home or office hours
- Startup culture backed by a secure, global brand
- Opportunity to help shape the future strategy of the Sportsbook and Casino Product
- Diverse and inclusive work environment
- Equal opportunity employer
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