Associate Director, Paid Search
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Job Description
Associate Director leading SEM strategy, campaign optimization, and paid search teams for OuterBox’s digital health and e-commerce clients. Driving traffic, conversions, and ROI.
Responsibilities:
- Develop and communicate the overall SEM strategy, including goals and objectives
- Collaborate with clients and senior management to align SEM efforts with broader marketing and business objectives
- Stay updated on industry trends, algorithm changes, and emerging technologies
- Develop testing roadmaps and ensure continuous evolution of clients' paid search programs
- Develop comprehensive Quarterly Business Reports (QBRs)
- Lead and mentor Leads, Senior Paid Search Strategists, and Paid Search Strategists
- Set performance objectives and provide team guidance
- Oversee campaign planning, execution, and optimization
- Build and maintain strong client relationships
- Understand client business goals, target audiences, and competitive landscapes
- Present strategic recommendations, campaign performance insights, and progress reports to clients
- Develop SEM strategies covering budget allocation, keyword targeting, and campaign structure
- Oversee ad copy and conversion-optimized landing pages
- Implement advanced bidding and targeting strategies
- Monitor campaign performance using analytics tools and data sources
- Analyze data to identify optimization opportunities
- Implement A/B testing, ad group restructuring, and other advanced optimization techniques
- Manage SEM campaign budgets and recommend adjustments
- Perform other duties as assigned
Requirements:
- Bachelor's degree in Marketing, Advertising, Business, or related field
- Extensive experience (typically 7+ years) in SEM and digital marketing
- Proven track record of successfully managing large-scale SEM campaigns
- Strong leadership and team management skills
- Exceptional analytical skills and proficiency in data analysis tools
- Excellent communication and presentation skills
- In-depth knowledge of search engine advertising platforms (e.g., Google Ads, Bing Ads) and emerging trends
- Experience working with a diverse range of clients and industries
- Must be located in the USA
- Cannot require employer sponsorship or takeover of sponsorship of an employment Visa
Benefits:
- Generous paid time off
- Healthcare coverage
- 401(k) & Retirement Savings
- Flexible Scheduling
- Remote-First Culture
- Professional Development
- Employee Referral Program
- Additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home
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