Associate Head of Content, SEO
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Job Description
Join Animalz as Associate Head of Content, specializing in SEO content creation and strategic account management. Collaborate with teams to deliver high-quality, impactful content for B2B tech clients.
Responsibilities:
- Research, outline, and write high-quality SEO content (blog posts, guides, landing pages, and more) that balances search intent with editorial excellence
- Refresh and optimize existing content to improve rankings, engagement, and visibility across both traditional search and AI-powered discovery tools
- Create and optimize content strategies for your accounts with input from your Head of Content, incorporating SEO, AEO (Answer Engine Optimization), and content performance data
- Manage content calendars that align with each customer's goals, search landscape, and competitive positioning
- Generate strategic content ideas and craft comprehensive briefs that account for keyword targeting, search intent, SERP features, and AI search visibility
- Report on content performance monthly, using tools like GA4, GSC, Ahrefs, and Clearscope to communicate results and surface opportunities
- Manage and assign work to freelance writers: preparing briefs, tracking deadlines, reviewing drafts, and providing editorial feedback to ensure quality and consistency
- Stay current on how AI search tools (Perplexity, ChatGPT, Gemini, AI Overviews) surface and cite content, and factor this into content strategy and execution
Requirements:
- Exceptional writing ability: You're a writer first. You produce publication-ready content with minimal revisions, writing with clarity, precision, and editorial judgment across formats — from long-form thought leadership to concise, conversion-focused copy.
- Strong editing and editorial oversight: You can review freelancer work with a sharp eye, elevate drafts to meet our quality standards, and provide clear, constructive feedback.
- 5+ years of experience in content marketing, preferably in B2B SaaS or an agency setting
- 2+ years of customer-facing experience at a B2B marketing agency or within an in-house marketing team, managing accounts and customer relationships
- Strong SEO knowledge: You understand keyword research, on-page optimization, content audits, and competitive analysis, and you can diagnose why content isn't performing.
- AEO and AI search fluency: You're actively working in AEO, not just aware of it.
- AI workflow familiarity: You've worked with AI tools (ChatGPT, Claude, etc.) in your content process.
- Strategic execution: You can translate a content strategy into consistent, high-quality output, and adjust tactics based on performance data and customer needs.
- Technical curiosity: You're genuinely interested in learning how software products work so you can write about them clearly and persuasively.
- Project management: You manage multiple accounts, content types, and contributors while maintaining quality and meeting deadlines.
- Tool proficiency: Working knowledge of GA4, Ahrefs, Clearscope, Google Search Console, Screaming Frog, and similar tools.
Benefits:
- Unlimited PTO policy
- Flexible working schedule
- Technology budget
- Learning budget
- Health & wellness stipend
- Team lunch stipend
- Health and vision insurance (US only)
- 401(k) retirement plan (US only)
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