Audience Intelligence Manager – Influencer Marketing
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Job Description
Audience Intelligence Manager at The Shelf translating consumer insights into effective marketing strategies for global brands. Collaborating with internal teams to shape campaign concepts and drive marketing outcomes.
Responsibilities:
- Translate consumer insights into campaign strategy
- Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies
- Use social listening and cultural signals to identify emerging conversations and trends
- Translate findings into clear strategic recommendations for internal teams and clients
- Develop insight-driven creator strategies
- Identify audience segments and communities relevant to brand campaigns
- Inform creator selection and creative direction using consumer insights
- Collaborate with creative, account, and media teams to shape campaign concepts
- Support client strategy and campaign planning
- Contribute to campaign strategy development for major brand partners
- Present insights and strategic recommendations internally and to clients
- Help develop messaging frameworks grounded in audience motivations and behavior
- Contribute to thought leadership
- Identify emerging trends in consumer behavior and creator marketing
- Help develop insights that inform The Shelf’s broader marketing perspective and industry thinking
Requirements:
- 4–8 years of experience in consumer insights, audience strategy, research, or intelligence roles
- Experience translating research or audience data into marketing or strategic recommendations
- Strong analytical thinking combined with clear storytelling and presentation skills
- Comfort working with both qualitative and quantitative insights
- Experience working with audience research or social intelligence tools such as YouGov, GWI, Brandwatch, Sprinklr, Talkwalker, Meltwater, or similar platforms is a plus.
Benefits:
- Fully remote team across the US, Canada, and Europe
- Opportunity to work with leading global brands
- Competitive salary and benefits
- Flexible work environment
- A chance to help shape the future of insights-driven creator marketing
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