Senior Social and Influencer Marketing Manager
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Job Description
Senior Marketing Manager leading Demandbase's B2B influencer marketing strategies across social platforms. Focusing on brand awareness and revenue growth through innovative social media tactics.
Responsibilities:
- Defining the global social media strategy,
- governance,
- and scale:
- Define the objectives,
- target audiences,
- platform strategies,
- content pillars,
- and engagement tactics across all relevant social media channels.
- Growing and developing all social media activities across Demandbase Social platforms:
- Including content creation and curation,
- community management,
- social listening,
- and reporting.
- Building an internal Employee Advocacy program and developing an Executive Thought leadership platform on relevant social channels by amplifying cohesive and consistent brand narratives internally and externally.
- Building and managing an influencer marketing program:
- Identifying and vetting potential influencers,
- negotiating contracts,
- developing creative briefs,
- managing campaigns,
- and tracking performance.
- Managing social media budgets:
- Allocating resources effectively across different platforms and campaigns.
- Analyzing and reporting on performance:
- Tracking key metrics,
- generating insights,
- and optimizing campaigns to achieve maximum impact and attribute to pipeline.
- Collaborating with cross-functional teams:
- Working closely with content,
- creative,
- communications,
- and product marketing to ensure alignment and maximize campaign effectiveness.
- Building and nurturing relationships:
- Developing strong relationships with key influencers,
- social media partners,
- and internal stakeholders.
- Maintaining brand consistency:
- Ensuring all content,
- copy,
- design and video is always reflective of the company’s strategic brand identity.
- Staying ahead of the curve:
- Monitoring social media trends,
- emerging platforms,
- and best practices to continuously evolve our social and influencer strategies.
Requirements:
- 7+ years of experience in social media and influencer marketing,
- preferably in a B2B environment.
- Proven track record of developing and executing successful social and influencer campaigns that drive measurable results.
- Deep understanding of social media platforms,
- algorithms,
- and best practices.
- Strong knowledge of the influencer marketing landscape,
- including identification,
- outreach,
- and relationship management.
- Excellent communication,
- interpersonal,
- and presentation skills.
- Data-driven mindset with the ability to analyze performance and extract actionable insights.
- Take a leadership role in evaluating,
- integrating,
- and scaling with AI tools to increase efficiencies and quality.
- Experience managing social media budgets and resources.
- Strong project management and organizational skills.
- Ability to thrive in a fast-paced,
- collaborative environment.
- Self-starter and highly accountable to continuous progress and results.
- Bonus Points
- Experience with Oktopost,
- Asana and Jasper.
- Experience in the marketing and sales technology industry.
- Agency management experience.
- Graphic design and video production capabilities.
Benefits:
- Our benefits include options for up to 100% paid Medical and Vision premiums for employees,
- a flexible PTO policy,
- paid holidays,
- and access to mental health and wellness resources.
- We also provide a 401(k) with pre-tax,
- after tax,
- and roth options,
- as well as short-term/long-term disability,
- life insurance,
- and other great benefits.
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