Influencer Marketing Manager

Posted 1hrs ago

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Job Description

Influencer Marketing Manager sourcing gifting-based influencer collaborations to boost brand engagement and visibility. Managing relationships, coordinating gifting processes, and analyzing campaign performance.

Responsibilities:

  • Identify and evaluate potential influencers aligned with the brand’s values, target audience, and goals.
  • Build and maintain positive relationships with influencers, ensuring ongoing collaboration and enthusiasm for the brand.
  • Plan and execute the gifting process, including managing product shipments and tracking delivery to influencers.
  • Monitor influencer activities, ensuring timely posting and alignment with campaign guidelines.
  • Gather and organize influencer-generated content for use across brand marketing channels.
  • Analyze the results of gifting campaigns, including reach, engagement, and brand impact, to inform future strategies.
  • Stay updated on social media trends and emerging influencers to keep campaigns fresh and relevant.
  • Provide regular updates on gifting campaign performance and insights to the broader team.

Requirements:

  • 1-2 years of experience in influencer marketing, social media, or related roles, preferably with a focus on gifting campaigns.
  • Strong understanding of social media platforms, influencer trends, and content creation best practices.
  • Excellent communication and relationship-building skills to effectively engage with influencers and internal teams.
  • Exceptional organizational skills to manage multiple influencer relationships, gifting processes, and campaign tracking simultaneously.
  • Ability to identify creative opportunities for influencer partnerships that align with brand goals.
  • Familiarity with tracking and analyzing campaign performance metrics to inform strategy.
  • Genuine interest in social media, influencer culture, and brand marketing.
  • Comfortable working in a fast-paced environment and responding to changing priorities.