Senior Manager, Paid Influencer Strategy
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Job Description
Senior Manager leading influencer marketing strategy for Caraway Home's paid influencer channel. Focusing on growth, partnerships, and measurable business impact through creator collaboration.
Responsibilities:
- Own the paid influencer roadmap, strategy, and performance against growth goals
- Develop testing frameworks across creators, content formats, platforms, and audience segments
- Identify new opportunities to drive incremental customer acquisition and revenue
- Stay ahead of creator economy trends and recommend strategic investments
- Manage channel forecasting, budget allocation, and performance targets
- Optimize creator mix, partnerships, and investment strategy to improve efficiency and scale
- Deliver executive-ready reporting, insights, and recommendations
- Build and manage a diversified creator portfolio across platforms and tiers
- Lead negotiations for creator partnerships, usage rights, and long-term agreements
- Develop scalable partnership frameworks that balance brand and performance objectives
- Partner closely with Brand, Growth, Creative, and Product teams to support launches and business priorities
Requirements:
- 5+ years of experience in influencer marketing and creator partnerships
- Proven experience owning and scaling a paid influencer channel with measurable revenue and acquisition impact
- Experience owning influencer partnerships at scale from start to finish
- Strong understanding of performance marketing, attribution, incrementality, and measurement methodologies
- Experience managing significant influencer budgets and making investment decisions based on business performance
- Exceptional analytical and problem-solving skills with the ability to connect channel performance to broader business outcomes
- Deep knowledge of the creator economy, platform ecosystems, and emerging social trends
- Experience with analytics and reporting tools (Omni preferred)
- Thrives in a fast-paced, entrepreneurial environment and is motivated by building scalable growth programs
Benefits:
- Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
- Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
- Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!
- Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office.
- Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them.
- Employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too!
- Complimentary product as a new hire + continuous to expand your Caraway Home collection.
- Equity : We believe in our product and that the sky's the limit for where our business is going. 401k : A 3% company match to help you plan for for your future.
- Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
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