Director, HCP and Patient Influencer Marketing
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Job Description
Director of HCP and Patient Influencer Marketing at Real Chemistry managing influencer strategies and campaigns. Supporting clients in health & wellness categories with innovative marketing solutions.
Responsibilities:
- Educate clients and internal teams about the value of working with online Influencers in the HCP, Patient and Lifestyle space
- Manage day-to-day Influencer campaigns, ensuring deadlines are hit, work back plans are curated
- Oversee execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, legal approvals, campaign execution and reporting
- Identify and pitch new opportunities based on industry landscape to help drive organic client growth
Requirements:
- 6-8+ years of experience in a role with experience driving Influencer marketing
- Deep understanding of the pharmaceutical influencer landscape, specifically experience managing HCP and Patient campaigns
- Understands FMV and Regulatory requirements for working with influencers in healthcare
- A strategic mindset and deep knowledge in the Influencer marketing space
- Superior relationship building skills, proven ability to connect with clients and develop meaningful partnerships
- Experience managing a team and supporting in learning and development and mentorship
- Demonstrated proficiency in social media, both personally and professionally
- Strong project management skills with impeccable attention to detail
Benefits:
- Generous holiday and paid time off
- Options for private medical, dental, and vision plans
- Mental wellness coaching and support
- Access to more than 13,000 online classes with LinkedIn Learning
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