Brand Content Planning Manager, 内容策划
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Job Description
Trust Wallet, a global non-custodial crypto wallet, seeks a content manager for brand channels and offline activations. Translating Web3 features into strategic English- and Chinese-language content.
Responsibilities:
- Own the weekly content calendar for the brand's official channels
- Identify trending topics and plan hot-topic content angles
- Brief scripts and copy aligned with brand voice and messaging framework
- Maintain consistent tone of voice, visual direction, and messaging across official accounts
- Lead planning and logistics for offline activations, including Token2049 side-events and booth activations
- Coordinate content needs, materials, and run-of-show preparations for events
- Collaborate with product, engineering, and the on-camera creator to translate technical features into content plans
- Ensure filmed and published content remains aligned with overall strategy
Requirements:
- Full professional fluency in English and Mandarin
- Strong Chinese copywriting and content planning skills
- Experience in content strategy, editorial planning, or brand management
- Strong project management skills
- Ability to plan weekly content cadences and coordinate offline event logistics simultaneously
- Solid understanding of crypto, DeFi, self-custody wallets, and Web3 culture
- Fintech, tech, or agency background is a plus
- Must have the right to work in the country where based
- Company is unable to sponsor visa sponsorship
Benefits:
- Excellent learning and career development opportunities
- Work alongside diverse, world-class talent
- Fast-paced, challenging and unique projects
- International teams and a flat organizational structure
- Work fully remotely with flexible working hours
- Competitive salary and benefits
- Equal opportunity employer
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