Brand Creative Director
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Job Description
Brand Creative Director leading Triquetra’s supplement rebrand across packaging, retail, Amazon, TikTok, and DTC. Building scalable identity systems and developing the in-house creative team.
Responsibilities:
- Own, evolve, and enforce Triquetra’s complete brand identity system across 100+ products and every channel
- Build repeatable visual language, templates, component libraries, layout patterns, and type/color/iconography standards
- Serve as the final creative quality gate for brand consistency
- Act as internal owner of the rebrand, managing the agency relationship, driving identity and design-system decisions, and holding the timeline to the Expo West March 2027 debut
- Carry the new identity through packaging, website, Amazon listings, social, the Expo West booth, and retail buyer materials
- Own packaging design and the retail shelf experience, including front-of-pack benefit language
- Develop shelf-ready, buyer-tested design for expansion across Sprouts, Whole Foods, Walmart, and Costco
- Translate complex science into a warm, credible consumer brand while maintaining accuracy and compliance
- Lead, coach, and develop the in-house creative team
- Review, redline, and elevate team work and establish feedback, critique, and review rhythms
- Own the brand workstream for monthly product launches, including naming, packaging, launch identity, and listing creative direction
- Ensure coherent brand experiences across TikTok ads, DTC pages, and Amazon listings
- Keep customer-facing brand work within regulatory guardrails in partnership with compliance
Requirements:
- Brand design/creative leadership experience directing other creatives
- CPG background in supplements, wellness, beauty, or food, with work across digital and physical shelves
- Experience building or rebuilding a brand identity at scale, ideally through a rebrand, packaging system overhaul, or retail launch
- Portfolio demonstrating brand systems, packaging, and standards executed by a team
- Proven people-development experience taking designers to world-class performance
- Player-coach who remains hands-on
- Supplement or regulated-category experience preferred; comfortable with FDA/FTC claims constraints
- Retail packaging experience with national grocery or mass retailers preferred
- Experience managing external brand or creative agencies preferred
- High-level Figma fluency and comfort directing AI image/video pipelines preferred
- Conversion/CRO literacy preferred
- US-based preferred
- Ability to build brand-system guardrails at 100+ SKU scale
- Strong taste and restraint in premium brand design
- Ability to translate mechanisms, claims, and founder stories into understandable brand expression
- Creative-direction and actionable-feedback skills
- Ability to partner with marketing, retail sales, operations/packaging, compliance, and external agency teams
- Retail shelf-design expertise focused on three-second read and crowded sets
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