Freelance Graphic and Brand Designer
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Job Description
Freelance graphic and brand designer creating visual identities and marketing assets for SMEs. Designing branding, digital, social media and print materials across client projects.
Responsibilities:
- Create complete visual identities tailored to each client's positioning and objectives
- Design or modernize logos and brand universes
- Define color palettes, typography, iconography and graphic principles
- Create practical brand guidelines and visual identity guidelines
- Evolve existing brand identities while maintaining consistency
- Develop adaptable visual systems across formats and channels
- Design visual assets for websites and landing pages
- Create banners, illustrations, icons and other digital graphic elements
- Produce creative assets for Google Ads, Meta Ads and other digital acquisition channels
- Adapt designs to different formats and platform requirements
- Collaborate with Web Designers and Developers to ensure consistency between brand identity and digital interfaces
- Create visual content for LinkedIn, Instagram, Facebook and other relevant platforms
- Design reusable social media templates, carousels, infographics and stories
- Collaborate with Social Media Managers and Content Creators on visual content
- Ensure consistent visual identity across social media channels
- Design brochures, flyers, sales materials, presentations and other marketing assets
- Create business cards, posters, signage and event materials
- Prepare print-ready files according to technical production requirements
- Adapt brand identities across physical and digital materials
- Develop creative concepts, moodboards and visual directions
- Recommend improvements to existing brand identities and communication materials
- Stay current with graphic design, branding and digital design trends
- Use AI tools when relevant to accelerate ideation and enhance the creative process
Requirements:
- Solid and demonstrable experience in graphic design and branding, ideally within an agency environment or working with multiple clients
- Excellent understanding of visual identity development, from logo design to complete brand systems
- Strong command of Illustrator, Photoshop and InDesign
- Good working knowledge of Figma for digital design and collaboration
- Ability to create reusable Canva templates for clients and Social Media teams
- Good understanding of design requirements for websites, social media and digital advertising campaigns
- Good knowledge of print production requirements and file preparation
- Ability to propose multiple creative directions and clearly explain design choices
- Ability to work across different industries and brand environments
- Excellent ability to manage multiple clients and projects simultaneously while meeting deadlines
- Creative, rigorous, autonomous, detail-oriented and comfortable collaborating with other specialists
- Strong portfolio showcasing branding, visual identity, digital and print projects is required
Benefits:
- 100% Remote
- Fixed-price projects or day-rate assignments depending on the project
- Start date as soon as possible
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