Employer Brand Creative Lead
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Job Description
Employer Brand Creative Lead designing Ford career sites, campaigns, and recruitment content. Improving candidate experiences through global brand strategy, creative production, and website analytics.
Responsibilities:
- Develop creative ideas that reinforce Ford’s employer brand and help people discover career opportunities
- Design career site pages, recruitment landing pages, social content, digital campaigns, print materials, event experiences, and booth graphics
- Take projects from concept through production, including wireframes, prototypes, finished assets, and implementation specifications
- Improve the Ford Careers experience so job seekers can explore career areas, find relevant roles, and move toward applying
- Adapt Ford’s global employer value proposition for different audiences and regions while ensuring work meets Ford enterprise brand standards
- Analyze career site performance and candidate feedback across the job seeker journey
- Connect trends, tell a clear story with data, and recommend design or content changes that can be tested and measured
- Manage competing priorities and deliver high-quality work in a fast-moving environment
- Participate in ideation, propose solutions, and make creative decisions with teams across Ford’s regions
Requirements:
- Associate's degree or higher in Graphic Design, Digital Design or a related field, or an equivalent combination of education and relevant professional experience
- 8+ years of digital design experience across websites, social media, and digital campaigns, with print and event applications
- 8+ years of employer brand experience
- 5+ years of experience with website metrics and analytics, including Google Analytics
- 5+ years of experience designing or improving career sites
- Strong skills in visual design, typography, responsive web design, information hierarchy, and accessibility
- Proficiency in Figma and Adobe Creative Cloud
- Portfolio demonstrating personal contribution and designs supporting an employer brand or recruitment marketing goal
- Initiative to identify opportunities, propose ideas, and work quickly with partners across teams and regions
- Fluency in English
- Visa sponsorship is not available
- Must be legally authorized to work in the United States
- Experience working within the automotive, mobility, or a related global consumer brand (preferred)
- Experience managing external creative or media agencies and vendor relationships (preferred)
- Experience presenting creative strategy and performance results to senior leadership or cross-functional stakeholders (preferred)
- Additional European language proficiency (preferred)
Benefits:
- Immediate medical, dental, vision and prescription drug coverage
- Flexible family care days
- Paid parental leave
- New parent ramp-up programs
- Subsidized back-up child care
- Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time
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