Graphic & Brand Designer – Freelance
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Job Description
Freelance Graphic & Brand Designer créant identités visuelles et supports marketing pour les clients TPE/PME de Blackridge Group. Déclinant les marques sur supports digitaux, sociaux et print.
Responsibilities:
- Design comprehensive visual identities tailored to each client’s positioning
- Create or refresh logos and visual brand worlds
- Define color palettes, typography, iconography, and graphic principles
- Develop brand guidelines and visual identity guidelines
- Evolve existing identities and develop scalable, adaptable graphic systems
- Design visuals for websites, landing pages, social media, and advertising campaigns
- Create banners, illustrations, icons, carousels, infographics, stories, and reusable templates
- Collaborate with Web Designers, Developers, Social Media Managers, and Content Creators
- Design brochures, flyers, sales collateral, presentations, business cards, posters, signage, and event materials
- Prepare print-ready files in compliance with technical specifications
- Propose creative concepts, build moodboards, and define art direction
- Monitor trends in graphic design, branding, and digital design
- Use AI tools where appropriate to accelerate ideation and enhance the creative process
Requirements:
- Strong, demonstrable experience in graphic design and branding, ideally in an agency environment or working with multiple clients
- Excellent understanding of visual identity creation, from logo design to comprehensive graphic systems
- Advanced proficiency in Illustrator, Photoshop, and InDesign
- Proficiency in Figma for designing and collaborating on digital assets
- Ability to create easily reusable templates with Canva
- Good understanding of requirements related to web, social media, and digital advertising campaigns
- Good knowledge of technical requirements related to print production and file preparation
- Ability to propose multiple creative directions and explain design decisions
- Ability to work across different industries and brand environments
- Excellent ability to manage multiple clients and projects simultaneously while meeting deadlines
- Creativity, precision, autonomy, attention to detail, and ability to work as part of a team
- Portfolio showcasing branding, visual identity, and digital/print projects required
Benefits:
- 100% remote work
- Freelance / Independent contractor status
- Project-based or time-and-materials collaboration, depending on the project
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