Campaign Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Campaign Manager driving integrated marketing campaigns for video game industry at FastSpring. Focusing on end-to-end campaign lifecycle and collaboration with sales and marketing teams.
Responsibilities:
- Plan and execute multi-channel demand generation campaigns targeting video game publishers, developers, and studios.
- Own the end-to-end campaign lifecycle: strategy, messaging, execution, optimization, and reporting.
- Drive qualified lead acquisition across inbound and outbound channels.
- Collaborate closely with the Sales team to align campaign targeting, lead generation, and execution.
- Partner with the Product Marketing team to ensure campaign messaging aligns with product positioning, use cases, and differentiators.
- Collaborate with the broader Marketing team to refine assets such as landing pages, case studies, and event materials.
- Define success metrics and KPIs for each campaign, including lead generation and revenue.
- Analyze campaign performance to inform future campaign planning.
- Present clear, actionable insights to company leadership.
- Maintain a strong understanding of trends in payments and monetization in the video game industry.
- Travel 2x per quarter for events and team on-sites.
- Have fun!
Requirements:
- 5+ years of experience in B2B marketing, campaign management, or demand generation.
- Proven track record of driving measurable growth via multi-channel campaigns.
- Analytical skills with experience using CRM and marketing automation tools (e.g., Salesforce).
- Strong cross-functional collaboration skills.
- Excellent project management skills with the ability to manage several campaigns simultaneously.
- Experience working in or with the video game industry is required.
Benefits:
- Corporate bonus plan
- Variety of benefits to employees
Similar Jobs
Marketing Specialist – Virtual S.A.
Marketing Specialist managing K-12 campaigns for Gophermods, building processes and measuring performance to drive growth.
Senior Segment Marketing Manager – Transformation
Senior Segment Marketing Manager overseeing marketing strategy for Mural’s Transformation segment. Leading product narratives, go-to-market strategies, and collaborating across teams for AI-driven design solutions.
Marketing Specialist – Virtual, UK
Marketing Specialist developing marketing strategies and campaigns for Gophermods, a leading technology support provider for K-12 schools. Building brand awareness and driving new demand through various marketing efforts.
Senior Director, Payer Marketing
Senior Director, Payer Marketing at Definium Therapeutics developing payer marketing strategies and materials. Collaborating across departments to optimize coverage and access for treatments in brain health.
Solutions Marketing Specialist
Solutions Marketing Specialist executing content-driven demand generation and full-funnel marketing initiatives at MCCi. Collaborating on webinars and campaigns targeting government audiences.
Senior Marketing Manager
Senior Marketing Manager at WDG focusing on B2B marketing strategy, campaign execution, and lead generation. Working closely with leadership to align marketing with business growth.
Marketing Coordinator
Marketing Coordinator supporting content creation and social media management to enhance campaign effectiveness for CallRevu. Collaborating with teams on event logistics and marketing initiatives.
AI Digital Marketing, Communications and Web Internship - 8 weeks
Stage en Marketing Digital avec Unixel, une agence de Growth Marketing. Apprentissage flexible sur la création de sites Wordpress et Community management.
Asistente Virtual Junior, Marketing y Contenido
Junior Virtual Assistant supporting a content creator with digital marketing and content organization tasks. Flexible remote opportunity in Spain for students or early-stage profiles.
Internship — Marketing and Public Relations
Marketing intern supporting the planning of events and the creation of content for innovative sanitation projects at Finizio. Engaging with sustainability topics like circular economy and ecological sanitation.
Marketing Manager, Czech Speaking
B2B Marketing Manager responsible for designing campaigns for channel partners and business end-users in Czech Republic. Collaborating with sales for impactful marketing strategies.
Praktikant Marketing Automation, KI
Praktikant in Marketing Automation und KI bei einem Startup, das innovative Coaching-Tools entwickelt. Fokus auf Automatisierungsprozesse im Marketing und persönliche Weiterentwicklung.
Senior Marketing Artist
Senior Marketing Artist creating visual content for competitive games. Collaborating with marketing and art teams to design engaging marketing materials and oversee junior artists.
Field Marketing Manager
Field Marketing Manager responsible for building Didero’s field marketing engine through impactful events. Collaborating closely with Sales and GTM leadership to drive revenue through strategic marketing initiatives.
Senior Trade Marketing Specialist
Senior Handelsmarketing Spezialist developing scalable, data-driven marketing activation model for INTERSPORT. Focusing on effective collaboration with partners for measurable impacts on sales and loyalty.
National Account Marketing Manager
National Account Marketing Manager leading marketing strategies for acute and government markets. Working with cross-functional teams to execute initiatives and enhance product performance.
Marketing Intelligence Manager
Marketing Intelligence Manager at Solventum, driving market analytics and competitor monitoring. Collaborating with cross-functional teams to inform strategic planning and business growth.
Associate Director, Oncology Marketing – Patient Experience Strategy Lead, Intismeran Autogene
Lead Patient Experience Strategy for intismeran as Associate Director in US Oncology Marketing. Collaborate cross-functionally to enhance patient journey and support program effectiveness.
Vice President, Marketing
Marketing leader responsible for developing and executing demand generation strategies for Buildout's AI-powered CRE software. Leading a team to enhance revenue, retention, and product adoption.
Marketing Automation Manager
Senior Marketo Specialist managing technical governance for Adobe Marketo Engage in a regulated enterprise environment. Focused on platform architecture, data management, and compliance.