Chief Growth Officer – CGO
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Job Description
Chief Growth Officer at Newfold Digital leading go-to-market execution and driving sustainable revenue growth. Overseeing customer acquisition, retention, and overall growth strategies in the digital technology space.
Responsibilities:
- Aligning company resources to growth objectives
- Defining differentiated go-to-market strategies
- Leading customer acquisition, retention, and development efforts
- Delivering against revenue performance goals
- Drive execution against strategic initiatives, plans and programs across all brands
- Defining customer segmentation and customer journeys, across all brands, using data-driven insights
- Setting brand specific top-down goals and metrics based on both internal goals and external market opportunities in selected markets
- Partnering with product teams to define differentiated offerings
- Continuously developing and refining offer value propositions and differentiated positioning
- Articulating solutions and products value differentiators across all brands
- Defining go-to-market models across offers and segments to access buyers, customers, and influencers
- Managing a portfolio of programs to attract, engage and convert prospective customers
Requirements:
- Significant E-Commerce experience in high volume transaction business environments
- The ability to execute programs across multiple channels including, Storefronts, Customer Service/Tele-Sales, Chat, Partnerships
- The ability to lead/manage a portfolio of brands
- Demonstrated experience with mass market focused, subscription-based business models
- Successful track record in leading new customer acquisition, cross-sell/up-sell, and retention for a business at least $500m to $1.0B in scale
- Strategic understanding of customer segmentation and customer journeys
- Experience in leading stagnant businesses to growth
- Data driven – has led marketing analytics teams and effectively turned marketing data into insights that drive program execution for acquiring, retaining, and developing customers
- Has worked in the PE world and thrives in the fast-paced environment
- Strong leader and motivator of talent
Benefits:
- Health Insurance options
- HSA
- Medical
- Dental
- Vision
- Matching 401K
- Life/AD&D/STD/LTD
- Tuition Reimbursement
- Pet Insurance
- Generous vacation policy
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