Client Analyst
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Job Description
Client Analyst responsible for analytics strategy and insights for client accounts. Collaborating with cross-functional teams at Basis, a software company in digital media operations.
Responsibilities:
- Create, QA, and troubleshoot custom dashboards with manager support to ensure data integrity.
- Prepare and deliver templated reporting decks and client CPR walk-throughs, clearly communicating insights and supporting strategic decision-making in collaboration with ICS and channel leads.
- Independently manage and lead analytics strategy for executional and priority accounts, delivering insights, analyses, and data-driven recommendations that align with client business goals.
- Design and implement data collection strategies and performance measurement plans aligning campaign KPIs with strategic objectives and identifying optimization opportunities to support comprehensive campaign evaluation and business impact analysis.
- Collaborate with cross-functional teams (Sales, Media Ops, Ad Ops) to define and track key performance metrics, development of campaign measurement strategies and optimization planning
- Being the day-to-day analytics point of contact for assigned client accounts
- Aligning campaign objectives/KPIs with client business goals, develop performance measurement plans and recommendations for campaign optimization
- Analyzing performance data to investigate hypotheses across large, multi-dimensional datasets
- Delivering actionable insights and analyses that tell the performance story of the campaign, focusing on campaign success
- With the help of your manager, recommending data collection strategies for your assigned set of clients
- Partnering with account team members to develop forward-looking campaigns based on historical performance insights
- Presenting optimization recommendations and insights to both client and internal audiences
- Educating internal teams on Basis solutions related to analytics such as attribution, data management, consumer journey, etc.
Requirements:
- Min 2 years digital media experience, especially in media measurement or analytics departments
- Bachelor’s degree in Advertising, Marketing, Business, Statistics or Economics preferred
- Strong independent thinking and problem-solving abilities
- Natural presenter and communicator, ability to translate technical data concepts to non-data teams
- Strong qualitative skills with ability to demonstrate quality data organization and analysis techniques
- Understanding of digital media buying and ad serving landscape
- Strong knowledge of MS Office, especially Excel & PowerPoint
Benefits:
- flexible work week
- 401k/RRSP matching
- mental health support
- paid sabbaticals
- generous parental leave
- flexible work options
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