Paid Media Analyst, Mid/Senior
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Job Description
Media Analyst managing and optimizing paid media campaigns across platforms for different segments. Collaborating with internal teams to deliver effective media strategies and reports.
Responsibilities:
- Plan, execute and optimize paid media campaigns for clients across different industries;
- Develop performance-focused strategies aimed at lead generation, sales and branding;
- Manage campaigns across multiple media platforms;
- Analyze performance and recommend continuous optimizations based on key performance indicators;
- Prepare reports and presentations with strategic insights for clients and internal teams;
- Define and track KPIs;
- Support the development of media plans and allocation of budget;
- Collaborate with Account Management, BI, Content, SEO, CRM and Creative teams to ensure integrated campaigns;
- Conduct A/B tests and experiments to continuously improve campaigns;
- Stay up to date with trends, platform updates and new digital media opportunities.
Requirements:
- Proven experience managing paid media campaigns at an advertising or digital marketing agency;
- Proficiency in major media platforms: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads;
- Experience in strategic planning, operation and optimization of campaigns with various objectives;
- Strong analytical skills to interpret data and make performance-based decisions;
- Experience controlling and optimizing media spend;
- Knowledge of measurement and attribution methodologies for campaigns;
- Comfortable presenting results and defending strategies to clients;
- Organized, proactive and able to manage priorities effectively;
- Knowledge of Google Analytics 4 (GA4) – a plus;
- Experience with Google Tag Manager (GTM) – a plus.
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