Commercial Analytics Manager
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Job Description
Commercial Analytics Manager translating wine and spirits data into actionable sales insights for Palm Bay International. Supporting performance-to-plan, opportunity analysis, Power BI tools, and market-specific training across the Central US division.
Responsibilities:
- Serve as the primary point of contact and embedded Business Intelligence support for the assigned division
- Maintain daily communication and collaboration with DVPs, Regional Managers, District Managers, and Strategic Account Leads
- Deliver execution-focused insights and thought leadership to drive performance-to-plan conversations and action
- Lead opportunity analysis, including targeted account identification, distribution gap analysis, display execution and effectiveness, and key/BTG account opportunities
- Communicate market-level implications of Strategic Account programming, distribution wins, and losses
- Develop tools and deliver market-specific training and real-time analytics support for field teams
- Provide responsive ad-hoc and division-level deep-dive analytics for distributor GSMs, meetings, and retail sales calls
- Partner with the Commercial Analytics Analyst and broader BI team on Power BI reporting, tool development, and solution-based approaches
- Support planning, program tracking and ROI, launch/reset execution, and distributor and retail Top-to-Top meetings
- Improve analytics processes and tools with Sales, Marketing, and Brand Excellence
- Support distributor transitions and ERP system changes while ensuring reporting continuity
- Translate complex data sets into executive-level presentations and insight decks
- Advance a data-driven culture within the division
- Join division sales leaders at key distributor meetings to understand and address business challenges
Requirements:
- Bachelor’s Degree required
- Minimum of 5-10 years of professional experience in Business Intelligence, sales analytics, and/or category insights
- Alcohol beverage experience required
- Working knowledge of Power BI and data modeling concepts
- Ability to guide report development and interpret DAX-based analyses
- Experience reading, interpreting, and deriving insights from Circana/Nielsen and distributor syndicated data
- Commercial experience partnering with sales levels from executives to field teams
- Strong business acumen and ability to translate complex data into actionable insights and recommendations
- Strong written and verbal communication skills
- Experience presenting to senior leadership
- Strong organizational skills and ability to manage multiple priorities and competing deadlines
- Demonstrated initiative, flexibility, teamwork, maturity under pressure, and problem-solving ability
Benefits:
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(K)
- Paid vacation
- Personal time off
- 11 paid company holidays
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