Communications Lead
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Job Description
Communications Lead shaping Webflow’s company, product, and thought-leadership narrative. Driving media relations, executive voice, and crisis communications for an agentic web marketing platform.
Responsibilities:
- Shape and deliver Webflow’s company narrative across company, thought leadership, product, and customer stories
- Partner with executives, customers, investors, and other leaders to develop market-facing narratives
- Secure leadership buy-in for communications strategy and activate it across earned and owned media channels
- Oversee and execute Webflow’s external communications strategy
- Develop and implement media plans and coordinate press opportunities
- Collaborate with internal communications, social, and employer brand teams to ensure consistent messaging
- Own executive voice strategy, including press opportunities, speeches, op-eds, and thought leadership
- Lead external press relations and manage PR agencies to deliver strategic, measurable results
- Build and maintain relationships with key business and technology media
- Advise the executive team on communications strategy and thought leadership opportunities
- Prepare executives for media interviews and public engagements such as keynotes and podcasts
- Work cross-functionally with marketing, product, and other teams to amplify campaigns and company milestones
Requirements:
- 8+ years of experience in communications, PR, and/or brand leadership roles
- Track record of shaping and executing external communications strategies at high-growth or enterprise technology companies
- Deep understanding of the technology industry
- Ability to translate complex concepts such as AI, product innovation, and market dynamics into clear, compelling narratives
- Proven success managing PR agencies to deliver measurable results in media coverage, share of voice, and reputation impact
- Exceptional written and verbal communication skills
- Fluency in executive voice and thought leadership
- Strong media relations experience
- Established relationships with key business and tech journalists
- Experience building and executing crisis communications plans
- Judgment to advise executives in high-pressure moments
- Ability to use data to measure communications impact and guide strategy
- Demonstrated project management skills
- Ability to balance multiple priorities in a fast-paced environment
- Collaborative approach to partnering with internal communications, social, and employer brand teams
- Proactive embrace of AI and emerging technologies
Benefits:
- Company equity (RSUs) for every permanent Webflower
- Comprehensive medical, dental, and vision plans for full-time employees and dependents, with Webflow covering most premiums
- 12 weeks of paid parental leave for all parents
- 6+ weeks of additional paid leave for birthing parents
- Inclusive care for family planning, menopause, and midlife transitions
- Flexible vacation
- Paid holidays
- Sabbatical program
- Mental health resources, therapy and coaching
- 401(k) with 100% employer match up to $6,000/year in the U.S.
- Support for retirement savings globally
- Monthly localized stipends for work and wellness expenses, including Wi-Fi and workouts
- Annual WIN bonus program for full-time, permanent, non-commission employees
- Potential paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits for temporary employees depending on contract and location
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