Senior Marketing and Communications Associate
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Job Description
Marketing technology coordinator supporting InterAction CRM and Vuture email campaigns at RRD, a marketing, packaging, print, and business services company. Maintaining data quality, compliance, reporting, and campaign performance.
Responsibilities:
- Support the Firm’s InterAction CRM platform and Vuture email marketing platform
- Review and validate daily contact updates in the Data Change Management Inbox
- Create and manage Marketing and Working List folders
- Build complex searches to generate targeted contact lists
- Manage list imports and exports
- Develop and format Business Development reports
- Extract, analyze, and report data from CRM and email marketing systems
- Manage unsubscribe requests in compliance with the Firm’s privacy policy
- Maintain compliance with global data privacy regulations
- Maintain the integrity of critical contact lists for events and mailing communications
- Build subsidiary company trees, research new contacts, and perform periodic data checks
- Develop and execute data-hygiene schedules, including duplicate cleansing, record updates, country-field standardization, and address-data merging
- Process employee hires and departures in the CRM system
- Support day-to-day administration of the Vuture platform, including basic user account setup and troubleshooting
- Escalate permissions and system-level configuration changes
- Partner with Marketing, Business Development, Communications, and IT on effective, on-brand, data-accurate communications
- Create, test, and deploy email campaigns, newsletters, and other Firm communications
- Monitor and analyze campaign performance and KPIs
- Integrate Vuture campaigns and forms with InterAction lists, contacts, and fields
Requirements:
- Bachelor’s degree in Marketing, Communications or related field preferred
- Experience with CRM and Email Marketing platforms
- Three years of InterAction experience
- One year of eMarketing experience
- Vuture experience preferred
- Proficient with MS Office applications
- Advanced proficiency with Excel preferred
- Strong attention to detail and highly organized
- Ability to work independently, meet multiple tight deadlines, and deliver detailed and accurate work product
- Successful completion of a pre-employment background and drug screen
- Ability to work Monday through Friday, 9:00 AM–6:00 PM EST
Benefits:
- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Disability insurance
- 401(k) with company match
- Life insurance
- Voluntary supplemental insurance coverages
- Parental leave
- Adoption assistance
- Tuition assistance
- Employer/partner discounts
- Potential sign-on bonus
- Overtime pay
- Shift differential
- Call-in pay
- Stand-by pay
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