Community Manager
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Job Description
Chillitas Community Manager managing brand voice across social platforms for a fruit-forward beverage. Engaging with Latino/Mexican-American cultures and trends to build community.
Responsibilities:
- Be the daily voice of Chillitas across Instagram, TikTok, Threads, and (eventually) X/YouTube.
- Reply to comments and DMs in Spanish, English, and Spanglish (depending on context).
- Jump into conversations with wit and warmth—amplifying UGC, duets, stitches, and tags.
- Develop simple response “plays” (FAQs, fun replies, spicy comebacks, rebate questions, where-to-buy, etc.).
- Escalate any sensitive or legal/compliance questions to the brand team quickly.
- Stay plugged into Latino / Mexican-American internet culture (memes, music, sports, novelas, regional slang, food trends).
- Flag real-time opportunities for the brand (e.g., Bad Bunny moments, fútbol games, chaladas discourse, fruit-cart trends).
- Monitor competitor brands and relevant categories (RTDs, cheladas, fruit-flavored drinks) and share quick takeaways.
- Collaborate with the Brand & Creative team to bring our “Spice Up the Chill” / foodie friend positioning to life.
- Help concept low-lift content you can capture yourself (hands-only pours, rim rituals, fridge restocks, unboxings, UGC-style clips).
- Draft bilingual or Spanglish captions that feel native to the feed, not like ads.
- Coordinate with creators/influencers to reshare their content (with approvals) and keep track of what’s performing.
- Support live coverage from key moments (e.g., tastings, SXSW, Coachella house, watch parties, in-store samplings) when needed.
- Capture stories/reels/TikToks on-site that showcase the DRIP • DIP • SIP ritual, flavor reactions, and community moments.
- Track basic weekly metrics (top comments, saves, shares, DMs, UGC mentions, sentiment highlights).
- Share a simple “Community Pulse” update: what people are loving, asking for, confused by, or joking about.
- Use insights to recommend small, fast tweaks to content, posting cadence, and FAQs.
Requirements:
- 2–4 years experience in social media/community management for a consumer brand, agency, or creator.
- Bilingual (Spanish & English) with strong writing skills in both; comfortable using Spanglish authentically.
- Deep familiarity with US Latino culture, especially Mexican/Mexican-American food, music, slang, and humor.
- Strong grasp of Instagram & TikTok (algorithms, features, formats, and best practices).
- Confident writing short, punchy copy that feels like real people talk—not corporate.
- Comfortable using basic tools (Canva, CapCut, in-app editing) to create simple stories/reels/TikToks.
- Able to work some evenings/weekends for live moments or event coverage.
- Must be 21+ and eligible to work in the US (alcohol category requirement).
Benefits:
- Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
- Free Beer!
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