Consumer Insights & Strategy Manager – Influencer Marketing
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Job Description
Consumer Insights & Strategy Manager translating consumer insights into campaign strategy for leading global brands. Analyzing audience behavior and cultural signals to inform marketing strategies.
Responsibilities:
- Analyze audience behavior, cultural signals, and consumer insights to help shape creator strategies, campaign messaging, and creative concepts for major brand partners
- Translate consumer insights into campaign strategy
- Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies
- Use social listening and cultural signals to identify emerging conversations and trends
- Collaborate with creative, account, and media teams to shape campaign concepts
- Support client strategy and campaign planning
Requirements:
- 4–8 years of experience in consumer insights, audience strategy, research, or intelligence roles
- Experience translating research or audience data into marketing or strategic recommendations
- Strong analytical thinking combined with clear storytelling and presentation skills
- Comfort working with both qualitative and quantitative insights
- Experience working with audience research or social intelligence tools such as YouGov, GWI, Brandwatch, Sprinklr, Talkwalker, Meltwater, or similar platforms is a plus.
Benefits:
- Fully remote team across the US, Canada, and Europe
- Competitive salary and benefits
- Flexible work environment
- Opportunity to work with leading global brands
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