Content Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Content Marketing Manager responsible for strategy and execution of content for HCP audiences. Join Impiricus in transforming how life sciences support physicians with ethical AI solutions.
Responsibilities:
- Define and refine content strategy by identifying what resonates across different physician specialties and audience segments, and aligning messaging, format, and distribution accordingly.
- Own day-to-day content planning, creation, and publishing across Facebook, Instagram, TikTok, LinkedIn and other key social channels.
- Develop and maintain a content calendar aligned with product updates, campaigns, conferences, and company initiatives.
- Ensure content is accurate, engaging, and aligned with brand voice and messaging for HCP audiences.
- Develop and iterate on repeatable, high-performing content formats informed by performance data and audience behavior.
- Write and edit compelling copy for email campaigns, newsletters, website articles, and in-product communications.
- Partner with the Head of Growth to test, iterate, and improve campaign and content performance.
- Use social listening to identify emerging physician trends, conversations, and sentiment across specialties.
- Track industry and vertical competition and report on unique social strategies.
- Support weekly and monthly marketing performance reporting, including content, email, and engagement metrics.
- Collaborate cross-functionally with Product, Growth, Data, and Operations teams to align marketing efforts with business priorities.
Requirements:
- 4–6 years of marketing experience, ideally within SaaS, healthtech, consumer-facing apps, or technology.
- Strong writing and editing skills, with the ability to translate complex topics into clear, engaging content.
- Proven ability to create engaging, high-performing social content, with a strong creative instinct for what captures attention and drives interaction.
- Experience developing and managing content across social, email, and web channels.
- Ability to use data and performance metrics to inform content decisions and optimize campaigns.
- Experience identifying audience insights or trends and translating them into content or messaging.
- Comfortable working cross-functionally in a fast-paced, startup environment.
Benefits:
- Healthcare: Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
- HSA, FSA & DCFSA: Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA
- Coverage & Protection: 100% paid short- and long-term disability, plus life and AD&D insurance
- Flexible Time Off: Take the time you need with a flexible vacation policy
- Parental Leave: Paid parental leave to spend time with your newborn, adopted, or foster child
- Your Work, Your Way: Remote is always an option. If you’re close to an office, in-person collaboration is encouraged.
- Home Office Setup: Gear to create a comfortable workspace at home.
- 401(k): Save for your future with tax advantages (and company match)
Similar Jobs
Team Lead, Content Moderators
Team Lead overseeing daily operations within content moderation for a global eCommerce company. Ensuring accuracy and adherence to policies while guiding team members through challenges.
Team Lead, Content Moderators
Team Lead overseeing operations in eCommerce content moderation while ensuring compliance with trust and safety policies; collaborating with teams for continuous improvement.
Content Marketing Manager
Senior Digital Marketing Specialist at Nielsen optimizing web content and managing email marketing campaigns. Seeking skilled copywriter experienced with SEO and audience segmentation.
Technical Specialist I – Recycled Content
Technical Specialist I providing support for recycled content certification programs at SCS Global Services. Conducting audits, delivering certification services, and maintaining quality standards.
Medical Content Specialist – Medical Communications
Medical Content Specialist responsible for accuracy checks and content management in international drug development projects. Collaborating with global teams in a dynamic medical communications environment.
Content Moderation, Bilingual Portuguese/English
Content Moderator ensuring safe online experiences for social media users. Reviewing various digital content and participating in wellness programs and training.
Content Moderation Specialist
Content Moderator ensuring compliance with platform policies and guidelines for a global eCommerce company. Review and assess user-generated content while upholding online safety standards.
Content Moderation Specialist
Content Moderator reviewing user-generated content for compliance with policies in eCommerce sector. Maintaining online safety standards through moderation and clear documentation of decisions.
Senior Content Operations Strategist
Senior Content Operations Strategist advising enterprise customers on content strategy and operational design. Optimize workflows and facilitate AI adoption within digital experiences.
Director, Content – Community
Director overseeing content and community strategy at ABC Fitness. Shaping brand narrative and engagement across various platforms and audiences.
Content Analyst I – Audiobooks
Content Analyst at Skeelo focused on social media and influencer strategy in Mexico. Responsible for audiobooks' preproduction, text preparation, and project management in a remote-first environment.
Lead Content Designer
Lead Content Designer at Teladoc Health driving content strategy and conversation design in healthcare settings. Collaborate with cross-functional teams to enhance user experiences and manage AI interactions.
Content Marketing Manager
Content Marketing Manager at Parkade developing SEO and engagement strategies for multifamily industry. Owning the content calendar, driving organic traffic, and collaborating with sales and marketing teams.
Analista de Conteúdo
Social Media Analyst responsible for creating and executing content for social media. Collaborating with marketing team and adapting trends for brand engagement.
Content Resources Coordinator, Part Time, Temporary
Content Resources Coordinator at Autism Speaks supporting individuals with autism through content creation and outreach. Role involves editing, research, and developing multimedia content.
Intern, Brand & Content
Intern supporting content development for National Council initiatives and collaborating across marketing, communications, and events teams. Assisting with project management and developing various types of content.
Knowledge Content Specialist
Knowledge Content Specialist at CVS Health responsible for developing and governing high-quality knowledge content. Collaborating with SMEs and managing content initiatives.
Director, Analyst B2B Content Marketing
Director role in B2B content marketing at Gartner, advising leaders on content strategy and AI transformation. Delivering actionable insights and supporting business growth through innovative strategies.
Lead Software Engineer, Content Ingestion
Lead Software Engineer developing data ingestion systems at Muck Rack. Collaborating with cross-functional teams to build reliable data pipelines for the PR workflow.
Content Marketer
Content Marketer developing compelling content for maritime intelligence solutions at GSTS. Collaborating with teams to boost brand awareness and support growth objectives.