Content Marketing Manager
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Job Description
Content Marketing Manager driving SEO, AI-search, and integrated content strategies at Wpromote, a digital marketing agency. Partnering with clients and cross-functional teams to deliver measurable performance.
Responsibilities:
- Develop, execute, and optimize content strategies across organic search, AI-powered search experiences, and integrated marketing campaigns
- Report to the Director of Content Marketing
- Partner with clients to create high-quality content that builds brand authority, increases discoverability, and supports business objectives
- Collaborate across SEO, Paid Media, Social, Digital PR, Creative, and Analytics
- Own strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2–5 clients
- Translate performance data into creative direction, testing roadmaps, hypotheses, and iteration plans
- Develop recurring static and video briefs with performance-driven messaging, hooks, headlines, and ad copy
- Partner with Media teams on testing strategy, scaling opportunities, and performance optimization
- Collaborate with Design and Production while managing timelines, budgets, and deliverables
- Analyze creative performance and synthesize learnings into actionable insights
- Apply platform knowledge across Meta, TikTok, YouTube, Amazon, and Programmatic
- Present creative concepts, performance insights, and strategic recommendations to clients
- Contribute to creative testing frameworks, best practices, and account workflows
- Improve creative efficiency through tools, automation, and emerging technologies
- Travel occasionally to clients, team meetings, or events, likely 1–3 times per year
Requirements:
- 2–3 years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role
- Experience developing content strategies that drive measurable performance across organic search, engagement, or business objectives
- Strong understanding of SEO fundamentals and an interest in how AI-powered search is evolving content discovery
- Experience creating and managing website content, blogs, thought leadership, and other digital marketing assets
- Ability to manage multiple clients, projects, and competing priorities in a fast-paced environment
- Strong client-facing communication, presentation, and project management skills
- Experience using Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude
- Position may be performed remotely in most states within the US, with some exclusions
- Position is not eligible for immigration sponsorship
Benefits:
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits
- Office hubs in Los Angeles, Chicago, and New York for learning and development opportunities, events, workspace, and in-person collaboration
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