Content Strategist
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Job Description
Marketing Content Strategist developing multichannel content strategies to drive engagement at Wondr Health. Collaborating with product and creative teams to optimize consumer communication.
Responsibilities:
- Own the B2C content roadmap across Adoption and Engagement
- Create and optimize emails, SMS, print mailers, flyers, on-site communications, social ads, and landing page copy that convert eligible populations
- Collaborate with Product, Coaching, and Content teams to translate product updates and behavioral science into approachable, actionable microcopy
- Develop clear, differentiated messaging frameworks and content that articulates value-props that drive adoption
Requirements:
- 5–8 years in consumer content strategy/copywriting for performance marketing
- health, wellness, or digital product experience a plus
- Ability to turn behavioral science, product requirements, and audience insights into empathetic, plain language content
- Proficiency with content briefing, modular copy systems, and multichannel orchestration
- Familiarity with platforms like Iterable or equivalent MAP/CRM tools
- Strong collaboration chops with Product and Creative
Benefits:
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Professional development opportunities
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