Content Writer, Editorial Strategist
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Job Description
Content Writer / Strategist creating AI visibility-focused content for enterprise brands with Zen Media. Collaborating on SEO and AI teams to drive citation and authority across digital platforms.
Responsibilities:
- Write AI Notices using Published Monthly™ formats (Editorial / Feature, Listicle, Comparison, FAQ as Feature, Owned Content Style) distributed via GlobeNewswire to drive AI citation and authority.
- Write owned content: service pages, pillar pages, blogs, and conversion copy optimized for Google and LLMs.
- Produce editorial support: ghostwriting, thought leadership, and bylined placements for trade publications.
- Write for both SEO and AI citability using structured, extractable, factually sound content.
- Collaborate under the PR Manager across Zen Media and Optimum7 with PR, SEO, social, and design teams.
- Translate complex B2B topics into clear, buyer-centric messaging.
- Conduct research on trends, competitors, and audiences to inform positioning.
- Optimize content for SEO, AI citability, conversion, and engagement.
- Manage content calendars and deadlines across multiple clients and brands.
- Analyze performance using SEO metrics and AI visibility signals (Answer Share™, LLM citation coverage).
- Maintain brand voice consistency across all client work.
Requirements:
- At least 5 published editorial examples on real news or trade publications (required).
- Ghostwritten work accepted if verifiable.
- 3–5 years of experience in content writing, copywriting, or strategy in B2B, agency, or SaaS environments.
- Portfolio covering AI Notices, owned content, and editorial/thought leadership.
- Strong writing, editing, and storytelling skills in English with structural writing ability (H1/H2/H3, scannable, schema-aware).
- Ability to simplify complex industries into clear messaging.
- SEO fluency and strong interest in AI citability / GEO.
- Strong research discipline and fact-checking accuracy.
- Ability to manage multiple projects across two brands in a fast-paced environment.
- Comfortable working under a PR Manager and incorporating feedback.
- Self-motivated and remote-ready.
- Preferred Experience
- B2B marketing, PR, or performance marketing agency/newsroom experience.
- Strong editing skills with minimal revision cycles.
- Experience in large-scale content campaigns or content at scale.
- Familiarity with AI visibility, GEO, Answer Share™ metrics.
- Byline writing for DA 60+ trade publications.
- AP Style knowledge.
- Cross-functional collaboration (PR, SEO, design, social).
- Tools: SEMrush, Ahrefs, Google Analytics, CMS platforms
Benefits:
- 100% remote role
- Competitive base salary
- Opportunity to build rare AI-citation content expertise
- Growth opportunities in a fast-scaling company
- Culture of excellence, integrity, and innovation
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