Country Manager
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Job Description
Join a global Customer Experience company as a Country Manager for New Zealand. Lead strategic marketing initiatives and oversee brand development across the region.
Responsibilities:
- Develop and execute strategic plans focused on brand building, customer acquisition, and market growth across New Zealand
- Lead and manage multi-channel marketing initiatives including TV, radio, sponsorships, print, out-of-home advertising, PR, digital marketing, affiliates, and CRM activities
- Adapt global brand strategies, campaigns, and messaging to align with the New Zealand market and local audience preferences
- Oversee performance-based marketing channels in collaboration with internal teams and external agencies
- Build and maintain strong relationships with local media agencies, creative partners, production agencies, and media owners
- Manage agency selection processes, commercial negotiations, and external partnerships
- Take ownership of annual marketing plans, budgets, targets, and overall market performance
- Develop local brand assets, creative campaigns, and communication strategies to strengthen market presence and customer engagement
- Analyse campaign performance, ROI, CPA, and acquisition metrics to optimise future marketing initiatives
- Ensure all marketing activities and communication channels comply with local gambling regulations and industry standards
- Act as the voice of the customer by identifying market opportunities, improving acquisition and retention strategies, and driving commercial performance across all channels.
Requirements:
- Minimum 5 years of experience in a senior marketing or commercial leadership role within a high-volume transactional industry
- Minimum 3 years of experience within the B2C online gaming industry in New Zealand
- Proven track record of successfully launching brands and driving rapid business growth within the New Zealand market
- Strong understanding of the New Zealand advertising, media, and marketing landscape
- Experience managing relationships with media agencies, media owners, creative agencies, and production partners
- Hands-on experience managing significant above-the-line marketing budgets and end-to-end campaign delivery
- Strong expertise in campaign planning, forecasting, tracking, reporting, performance analysis, and optimisation
- Experience leading and developing teams, including recruitment, training, mentoring, and performance management
- Strong commercial awareness with a data-driven and results-oriented mindset
- Excellent communication, stakeholder management, and negotiation skills
- Ability to work autonomously while collaborating effectively with cross-functional international teams
- Strong understanding of compliance requirements and responsible advertising practices within regulated industries.
Benefits:
- Opportunity to lead and shape a strategically important market within a rapidly growing international organisation
- High level of ownership and autonomy with the ability to make a direct business impact
- Exposure to large-scale brand development and acquisition marketing initiatives
- Collaborative and fast-paced international work environment
- Professional growth and leadership development opportunities
- Dynamic culture focused on innovation, growth, and performance excellence.
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