Creative Marketing Manager
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Job Description
Creative Marketing Manager leading marketing strategies for Brighterly's online education platform. Engaging audiences with innovative marketing campaigns and analyzing performance metrics.
Responsibilities:
- Відповідати за результати та стратегію одного з предметів: ключові метрики, кількість протестованих креативів, пошук нових форматів, CAC тощо;
- Координувати роботу команди в предметі, за який відповідаєш: що тестуємо, в якій кількості, для яких аудиторій тощо;
- Покращувати існуючі процеси пошуку форматів і creative messages або будувати нові;
- Досліджувати потреби користувачів, щоб зрозуміти, як наш продукт може їх закривати, і як це використати в креативах;
- Аналізувати конкурентів і ринкові тренди та впроваджувати найкращі рішення в наших рекламних матеріалах;
- Ставити задачі дизайнеру на створення рекламних креативів;
- Аналізувати результати, формулювати гіпотези та пропонувати покращення на основі даних.
Requirements:
- 2–3+ роки досвіду у creative marketing
- Досвід створення high-performing рекламних креативів для paid social або performance-каналів
- Глибоке розуміння рекламних платформ (Meta, Google, TikTok) та їхніх вимог до креативів
- Розуміння методологій тестування креативів і вміння масштабувати winning assets.
Benefits:
- Медичне страхування та корпоративний лікар
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