AEO and GEO Marketing Manager
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Job Description
AEO and GEO Marketing Manager enhancing user acquisition through AI-driven optimization at Stripe. Leading cross-functional collaborations to improve search and answer engine channels.
Responsibilities:
- Lead the growth and user acquisition strategy for the Answer Engine Optimization channel
- Optimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of users
- Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels
- Deliver regular reports and updates on channel performance to track progress and identify new opportunities
- Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap
Requirements:
- 5+ years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization
- Proven technical experience making websites SEO and AEO-friendly
- Experience analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions
- Experience applying user intent analysis to prioritize actions that deliver measurable outcomes
- Proven ability to take initiative, independently problem-solve, and drive tasks to completion
- Experience leading project roadmaps across cross-functional stakeholders, including engineering and content teams
- Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG)
- Experience managing search optimization in-house for business-to-business (B2B) software-as-a-service (SaaS) companies
- Experience working within the fintech, payments, billing, accounting, or startup industries
- Experience writing SQL queries to extract and gather data independently
- Bachelor's degree or 4 years of additional relevant professional experience
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Bonuses
- Stock options
- Equipment allowances
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