CRM Lead
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
CRM Lead growing email and SMS revenue for Snuggle Me Organic, a baby-products brand. Building lifecycle journeys, retention strategy and customer insight programs.
Responsibilities:
- Own and develop the CRM and retention strategy across email and SMS
- Build the roadmap to grow CRM to 10%+ of DTC revenue
- Drive repeat purchase, retention, reactivation and customer lifetime value
- Identify opportunities to increase customer value as the product portfolio grows
- Own the CRM calendar and customer communications plan
- Build and optimise lifecycle journeys in Klaviyo, including welcome, post-purchase, cross-sell, replenishment, review and winback journeys
- Develop relevant, timely and personalised communications
- Test messaging, creative, offers, segmentation, timing and journeys
- Lead the CRM contribution to Designed by You, Made by Us
- Use surveys, customer feedback, focus groups and CRM data to deepen customer understanding
- Turn customer insight into recommendations for Brand, Creative, Product and NPD
- Work closely with Brand, Creative, Ecomm, Performance and Product teams
- Develop CRM strategies for product launches and key trading moments
- Support advocacy through reviews, testimonials, customer stories and community
- Analyse customer, campaign and lifecycle performance
- Own CRM reporting and measurement
- Track revenue contribution, repeat purchase, retention, LTV, engagement and reactivation
- Demonstrate incremental value and continually improve performance
Requirements:
- Strong hands-on experience in CRM, lifecycle or retention marketing
- Strong Klaviyo experience
- SMS experience is a bonus
- Commercially minded and comfortable owning revenue targets
- Strong understanding of segmentation, personalisation and automated journeys
- Analytical and confident using data to make decisions
- Able to balance short-term revenue with long-term customer value
- Comfortable working closely with Brand and Creative teams
- Interested in customer research and turning insight into action
- Highly collaborative, proactive and comfortable working independently
- Excited by the opportunity to build something from the ground up
Benefits:
- Flexible hours
- Fully remote work
- Part-time schedule of 3–4 days per week
Similar Jobs
Customer Success Manager III
Customer Success Manager advising enterprise healthcare SaaS customers across the South and Plains. Driving retention, expansion, executive alignment, and measurable customer outcomes.
Client Success Operations Coordinator
Client Success Operations Coordinator managing Intellect’s mental-health roadshows across Asia. Coordinating staffing, merchandise logistics, vendors, onboarding, and Client Success processes.
Senior Manager, Client Success
Senior Client Success Manager leading enterprise SaaS client success for Foundant’s nonprofit and philanthropic software portfolio. Managing teams, escalations, adoption, retention, and expansion opportunities.
Customer Success Director
Customer Success Director leading EMEA retention, expansion and customer success teams. Driving GRR/NRR growth for EDITED’s AI-powered retail intelligence platform.
Customer Success Specialist
Customer Success Specialist growing Zen Educate’s US school partnerships and educator placements. Supporting educators while helping schools reduce temporary staffing costs.
Client Success Manager – Independent & Charter Schools
Client Success Manager guiding independent and charter schools through financial operations and Finalsite’s K–12 education technology platform. Driving adoption, account health, and growth.
Senior Client Success
Client Success professional managing healthcare technology client portfolios for Veradigm. Driving adoption, renewals, retention, and expansion through executive relationships and Salesforce pipeline collaboration.
Customer Success Manager
Customer Success Manager supporting Single Stop partners using technology to connect people in poverty with benefits and resources. Leading onboarding, training, consulting, retention, and adoption.
Senior Customer Success Manager
Senior Customer Success Manager advising enterprise healthcare organizations using PointClickCare’s platform. Driving adoption, retention, value-based care outcomes, and executive partnerships.
Client Engagement Manager
Senior Client Engagement Manager guiding complex healthcare accounts for Medallion’s provider operations platform. Leading strategic programs, escalations, executive alignment, and measurable customer outcomes.
Partner Success Manager
Partner Success Manager supporting Cynet’s Peru-based cybersecurity partners and customers. Driving adoption, retention, escalations, and growth across MSP, MSSP, reseller, and direct-customer relationships.
Partner Success Manager
Partner Success Manager driving partner and customer adoption for Cynet’s AI-powered threat detection platform. Managing MSP, MSSP, reseller, and direct-customer relationships across Colombia and LATAM.
Partner Success Manager
Partner Success Manager guiding Cynet’s MSP, MSSP, and reseller ecosystem. Driving cybersecurity platform adoption, retention, escalations, and growth across partners and direct customers.
Partner Success Manager
Partner Success Manager growing adoption and retention for Cynet’s AI-powered threat detection platform. Managing MSP, MSSP, reseller, and direct-customer relationships across Brazil and LATAM.
Client Success Manager
Client Success Manager managing employer healthcare accounts for Marathon Health. Driving member engagement, clinical outcomes, renewals, and savings through data-led client partnerships.
Partner Success Manager, DACH, CPM/EPM Software
Partner Success Manager supporting and growing implementation partners for OneStream’s unified AI-powered enterprise finance platform. Driving partner enablement, project success, and CPM/EPM delivery excellence.
Customer Success Renewals Representative, German
Customer Success Renewals Representative managing software contract renewals for Veeam, a data and AI resilience company. Driving customer retention, upselling, and revenue growth in Poland.
Member Success Manager / Customer Success Specialist
Member Success Manager supporting members, coaches, and platform operations for an Australian fintech startup. Improving customer experience, CRM processes, documentation, and SaaS product support remotely from the Philippines.
Customer Success Manager
Customer Success Manager driving adoption, retention, and expansion for Ping Identity’s cloud identity and access management platform. Managing enterprise portfolios and coordinating cross-functional customer outcomes.
Manager/Senior Manager, Customer Success – Enterprise
Customer Success Manager guiding Everstage’s largest enterprise customers on adoption, retention, and growth. Driving strategic success plans and cross-functional outcomes for its B2B SaaS sales compensation platform.